Cruz Martinez, owner of Glory Salon and a Schwarzkopf Professionals Ask Expert
The beautiful thing about Schwarzkopf Professional’s FIBRE CLINIX is how customizable it can be for your clients. By offering bespoke services, you’re able to diagnose a multitude of hair needs, and provide a premium experience to those who visit your salon.
FIBRE CLINIX approaches hair care, and hair repair, holistically. With a variety of products that can be used interchangeably, FIBRE CLINIX offers a range of hair care solutions. With C21 and Triple Bonding technology, as well as skin-care inspired active ingredients, FIBRE CLINIX restores treated hair back to its optimal, healthy condition, no matter the damage.
Because a FIBRE CLINIX treatment is so individual, you will be spending more time with each client as you create a unique hair care routine that begins in the salon and finishes at home between salon visits. Don’t be shy about charging a premium for such personalized care, because your clients are ready to invest in tailored solutions from you, in-salon, rather than trying to diagnose their hair needs themselves.
The best way to generate loyalty through a FIBRE CLINIX treatment is to ask questions to your clients. Questions like, “what do you like about your hair?” or “what have you done to your hair in the past that you liked or disliked?” Then you’ll be able to diagnose the hair type, the condition of the scalp, and hair elasticity or porosity. You’ll also be able to give tips and tricks to keep their hair as healthy as possible.
One example of how to mix and match FIBRE CLINIX for a customer is an after-color service to offset some chemical damage. It would first include the Tribond Shampoo, then the Tribond Treatment for coarse hair customized with an enhancement from the Vibrancy Booster for color retention and the Fortify Booster for hair that needs added repair. What you send your customer home with will depend on their specific need. If your client’s hair is damaged and overly processed, then you could recommend the FIBRE CLINIX Fortify regimen. If you want to focus instead on the color treatment, you could recommend the Vibrancy regimen.
Use this as a jumping off point to create your own treatment prices and bring in more dollars per service. 
Cruz Martinez, owner of Glory Salon and a Schwarzkopf Professionals Ask Expert, says, “Do you want to heal your hair from the inside out? Meet FIBRE CLINIX! It makes your hair ten times stronger – it’s like a threefold cord not easily broken. When I use it on my hair the word lush comes to my mind. I’ve been in the hair industry for 30 years and I’ve never seen anything like this. I’m fully stocked up. So, come see me and let’s get this on your hair for amazing, Beautiful results!”
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