- The Professional Beauty Association (PBA) announced the education lineup for its International Salon + Spa Expo (ISSE) Digital Experience, taking place on March 14-16, 2021.
- Produced by the PBA, the largest and most inclusive trade organization representing the entire beauty industry, ISSE Digital Experience 2021 features more than 80 virtual education sessions from the industry’s top hair, skin, nail, and makeup educators and influencers, with tickets costing only $25 for PBA members.
- As an added bonus, all classes will be available on demand for an extra three days through March 19th.
- Modern exclusive code for $5 off a ticket: Modern5
“The ISSE education lineup features some of the biggest names in the industry and is designed to inspire creativity, cultivate technical expertise and foster business savvy,” shares Nina Daily, Chief Marketing Officer at PBA. “By hosting these education opportunities across business, marketing, skincare, haircare, makeup, barbering, and nails in one place, the ISSE Digital Experience 2021 enables each beauty professional the opportunity to be in the driver's seat to take their career wherever they want it to go.”
The ISSE Digital Experience Mainstage features a dynamic and diverse group of educators renowned for their talent and groundbreaking techniques. Opening the Mainstage education lineup are none other than texture mavens Jamie Pierce, Oliver Adams and Marylle Koken of Wella. Following this dynamic trio, tune in for style siren Naeemah LaFond of amika followed by a Redken Power Hour with Sam Villa and Sean Godard. Next, the consummately cool duo Kenny Duncan and Eric Cheek show how to cut curls correctly with Andis, followed by Virtue stylist and salon owner Chris Jones, creator of the blunt bob, otherwise known as the ultimate “cool girl” haircut. Finally, wrap up this awe-inspiring roster with Matrix color maestros Chrystofer Benson and Philip Wolff who will demonstrate how to create masterpieces in haircolor.
Live education at ISSE DE 2021 is equally compelling. Learn from industry powerhouses like Antonio Corral Calero of Moroccanoil, Jack Martin of K18, Michael Shaun Corby of Living Proof and Ali Batista and Mark Clayton of KEVIN.MURPHY. Rounding out the Live Education lineup are Marsha Moran, Jan Patanao, Elizabeth Faye, Missy Megginson, Lici Ladybarber, Max Estrada, Nina Tulio, Daniel Mason Jones, Cassandra McGlaughlin, Keya Neal, Olivia Smalley, Justin Isaac and more. Live education will be a mix of artistic, technical, business and marketing training with the hottest names in the industry.
The ISSE Digital Experience can be easily accessed from any desktop or mobile device. The flexible format makes it easy for stylists to pop in between appointments or stay for the entire experience.
For more information or to buy tickets, visit probeauty.org/isse.
About The Professional Beauty Association
The Professional Beauty Association (PBA) is the largest and most inclusive trade organization representing the entire beauty industry. PBA exists to elevate, unite and serve the beauty industry and the professionals who improve people’s lives and is the only national organization to represent the entire beauty industry. Our members include manufacturers, distributors, salons, spas, schools, independent practitioners, students and industry suppliers. PBA is dedicated to advocating and fighting for the rights of the beauty industry, enhancing professionalism, and committed to the long-term success of the stylist and the businesses that employ and support them.
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