Hair color and care brand RUSK has announced a partnership with renowned colorist Laura Gibson as their new Artistic Director. In this role, Gibson will aid in the education and training for the RUSK color portfolio and advise on the development of new color innovation. This collaboration is part of the brand’s strategy to revitalize their legacy portfolio of professional color offerings and steer the brand forward in future color endeavors.
Laura Gibson is a Master Colorist with over 10 years of experience in the professional beauty industry. Her expertise in balayage and handpainted highlights makes her one of the most sought-after colorists. She is passionate about creating customized looks that enhance her guests’ features, haircuts, and style while always striving to preserve the integrity of the hair. Gibson takes the time to educate her guests on how to create, maintain, and care for their look. Her precision and keen eye allows her to create beautiful, dimensional colors, whether it be soft and natural or progressive, bold looks.
Gibson's taste and technique has led her to be a recognized industry educator and influential talent. “RUSK color was developed for colorists by colorists and that’s exactly why we are so excited to have Laura join the team. Her expertise, color techniques, and great eye will be an outstanding asset as we work to bring awareness to our current offerings with education, social media, and develop new products to move the brand forward into the next phase,” says Mary Burns, CMO of Beauty Quest Group.
“I’m excited to be the Artistic Director for RUSK! To influence the charge in modernizing their education, content and color portfolio. Our goal, together, is to elevate the brand and our industry.” says Gibson. “It’s so amazing to be in a position with a brand like RUSK that allows me to give back and share my extensive knowledge. Beyond that, I am also thrilled to influence the development of relevant and engaging social content, and to develop new products that will be great tools for colorists to do their best work.”
For reprint and licensing requests for this article, Click here.