Many corporate brands have publicly shown interest in investing in Black communities and Black businesses. According to a press release from Sable & Sand, a source for Black and Brown creatives who make beauty products to serve their community, despite good intentions, many companies fell short of making an authentic impact. Sable & Sand was designed to connect consumers with the Black-owned beauty brands that resonate with their needs.

Sable & Sand Gives Visibility to Black and Brown Business Owners
Sable & Sand Gives Visibility to Black and Brown Business Owners

Photo: @sableandsand

"The Black beauty market is estimated to be worth $1.5 trillion this year," said Shaundra Crittenden, co-founder, Sable & Sand. "As a culturally responsive and inclusive retailer, we wanted to create a place where minority consumers can purchase products from brands they can trust. We also wanted to create a space where minority-owned products were on full display." 

With more than 50 Black and Brown-owned beauty and wellness brands, and more being added every month, visitors can find everything they need ranging from hair and nail care to shaving and grooming. The shop welcomes all people to enjoy the products lovingly created by small, minority-owned businesses.

"We aim to inspire others to take action and be heard," added Torreon Meredith, co-founder. "We have created a platform that gives visibility to Black and Brown business owners who wouldn't be seen or have access to mainstream sites."

To learn more about Sable & Sand, visit




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