Audrina Patridge Brightens Up with Wella Professionals

TV Personality Audrina Patridge’s hair transformation, created by Wella Professionals North America Ambassador Briana Cisneros, is the TV personality's first hair color service since last March while she was shooting The Hills. Patridge was looking to do something really different.

Cisneros worked with Patridge to achieve a blonde that not only looks vibrant and natural as if she’s spent the day in the sun but also looks healthy, thanks to the damage-reducing technology in Wella Professionals' Koleston Perfect permanent color, the hero product used to get this shade of blonde.

To recreate Patridge's color for your clients, follow the formula Cisneros shares: 

1. Apply Blondorplex + 20 vol to lift thin, small sections using the “Total Transformation Signature Technique.”
2. After removing the foils, use two formulations to tone; mix each formula 1 to 2 with pastel developer:

• Koleston Perfect 88/02, 7/1 as soft face adjustment and subtle root shadow
• Koleston Perfect 10/16 through mid-length and ends