Beauty Industry Group (BIG) is pleased to announce the promotion of Tom Volk to President of Babe Hair Extensions, one of BIG’s premiere professional hair extension brands.
Throughout his 10 years of experience with Babe Hair, the company says that Volk has demonstrated his dedication as a forward-thinking, visionary partner who is committed to the growth and success of the brand. He has been instrumental in increasing Babe Hair’s visibility through his strategic vision and a focus on coaching and empowering his team.
Volk has managed and directed more than 30 dealers across North America and attained annual growth of over 13% while overseeing market development from $10M to $30M in salon sales. He has also expanded product distribution through direct sales, e-commerce, and physical storefronts.
“I’ve had the privilege of working alongside Tom for over a decade and can’t think of anyone who is a harder worker and more dedicated to the salon professional,” says Brandon Hutchins, President of Professional Brands. “I’m very proud of what he has accomplished at BIG and look forward to the innovative concepts he inevitably will bring to the industry in the coming years.”
The announcement from BIG also says that Mr. Volk’s leadership and willingness to approach business in new and different ways has led to breakthroughs for his sales teams and 30+ distributors internationally. He takes a dynamic approach focused on professional stylists and their salons– who they are, what they need, and how the brand can help them– and uses that understanding to develop products, education, tools and a supportive community to help them succeed.
In addition to his promotion to President, Volk has also been appointed as Beauty Industry Group’s Professional Distribution Advisor, where he will help with strategy and provide guidance to other brands selling products through distribution.
"Joining Babe Hair and Beauty Industry Group has been the most incredible opportunity of my career,” Volk says. “It's my honor to serve professionals in partnership with some of the best independent distributors in North America. Babe and the professional extensions’ channel has years of rapid growth ahead and I can't imagine working with a more incredible team.”
Previous to his experience with Babe Hair, Volk has headed and built education and sales teams for Alterna, Bumble & Bumble, Oribe and Living Proof. He holds 30 years of experience in the beauty industry, and is also a Certified Executive and Organizational Coach (NYU) and Certified High Performance Coach.
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