Lakme USA Taps Two for Creative and Sales Posts

Lakme USA announces two additions to the company's team. Celebrity Stylist and Colorist Jorge Buccio has joined the Lakme team as Creative Director. In his new role, he will be working closely with hair colorists and salons across the United States to help spread Lakme's message. Lisa Finucane, the new National Sales Manager, will work closely with all members of the team to increase the Lakme footprint and distribution across the United States.

Buccio is an industry educator and award winner who won the American Crew All-Star Challenge USA in 2017 and 2018 and was named a NAHA Men's Finalist in 2014. His work has been seen internationally at New York and Paris Fashion Week, in iconic film festivals like Cannes, Venice, and Toronto, and on the pages of ELLE, Marie Claire Latin America, Cosmopolitan Mexico, and other publications. Buccio's celebrity clients include Salma Hayek, Eva Longoria, Miranda Lambert, Tye Sheridan, Julianne Hough, Kirsten Dunst, and Matthew McConaughey. He also continues to work behind the chair in Austin, Chicago, and Mexico City.

"We could not be more excited to have Jorge Buccio join our Lakme team," says Lakme USA President Joe Mastalia. His diverse background in the beauty industry and years of experience will allow him to connect very well with our Lakme salons.We cannot wait to see how his creativity inspires our Lakme colorists.

Finucane brings 30 years of experience in the beauty industry, beginning with her career as a behind-the-chair stylist in the early 1990s. Her previous experience as a national education director has allowed her to work closely with hairdressers across the nation and capture new audiences. Her personal philosophy centers around her belief that the beauty industry is "the best in the world."

"We are very excited for Lisa to join our Lakme USA family," Mastalia says. "We believe her extensive experience and knowledge of the beauty industry will make her a great asset in growing Lakme across the United States."