From groceries and laundry detergent to designer jeans and furniture, everything a consumer wants to purchase can be found online. Pull out your phone, press “buy,” and your favorite scented candle will be on your doorstep within a few days. Browse box stores and or neighborhood boutiques to refresh your wardrobe without ever leaving your couch.
But finding trusted sites to shop virtually for beauty products has proven more difficult. Stylists often struggle with authenticity of formulas when looking for an online source to purchase their favorite products.
To solve this problem, Henkel, the parent company of popular brands like Alterna, Kenra Professional, PRAVANA, Schwarzkopf Professional and Sexy Hair, recently launched Salonory.com, an ecommerce store just for salon professionals.
Buy Online, Anytime
SALONORY was developed specifically for the professional salon community, offering a business-to-business, direct mobile-optimized shopping experience.
With more than 10 Henkel Beauty Care Professional brands and 1,500 products, salon pros can shop for everything from hair color to hair spray and every product in between.
“SALONORY has been a true game changer! As a suite owner, I’m always hesitant to have my products shipped anywhere except my house because too many people are in and out of the building where my suite is,” says Ashley Krupa Berg, Stylist and PRAVANA Regional Trainer and Education Mentor. “With SALONORY, I can order everything I need from the convenience of my couch (in my pajamas, and coffee in hand), or even in between clients."
Welcome to the Community
Recognizing the importance of ecommerce and digital tools for its clients drove Henkel to create a site that wasn’t just about purchasing products, but also to provide a valuable source of inspiration and career-enhancing tips.
When stylists log onto SALONORY, they find inspiration and education through the SALONORY Studio content hub. Fresh content, including articles, videos, and tips, provide stylists and salon owners with the timely, relevant information they need. From new trends in hair color to business growth tips, salon pros now have a trusted resource to turn to for guidance and advice.
Education on SALONORY features a wide variety of articles, images and videos from notable brands and industry experts. Read about balayage vs. highlighting or attend livestream events to learn directly from your favorite salon brands. The content is continually refreshed and always available to go back and visit at your convenience.
Dynamic images posted by the SALONORY community have the added benefit of products posted alongside the photos. Love the vibrant shade of pink a stylist chose? You’ll see the exact products she used to create the look. Click the product and it’s in your cart. In an instant, you can go from inspired to creating.
There’s also business-building education for owners and entrepreneurs. From how to come up with a mission statement to purchasing the right lighting for your salon, you’ll find a treasure trove of content curated just for the salon owner.
Joining SALONORY also means exclusive access to professional-only pricing and promos, special savings on your first order, free shipping specials, and rewards points earned with every purchase.
Get Rewarded for Your Purchases
Earning points when you buy is perhaps the best benefit of all when creating a SALONORY account. When you join the SALONORY PRO Rewards Program, you’re eligible for a variety of promotions and can earn exclusive rewards.
And making purchases isn’t the only way to earn points. You can also leave a review, add your birthday, and hashtag #salonory to bank points in your account. Check your “Loyalty Dashboard” anytime to see how many points you’ve got to spend.
These points can be redeemed for more products, money-saving vouchers, and salon accessories. And with monthly double-point product opportunities, you can earn points even faster. Visit SALONORY regularly to see if your favorite products have double points on any given day—it changes often!
Ready to go shopping? Visit salonory.com to create your account. Once you’ve been verified as a licensed salon professional, you’ll gain exclusive access to professional-only pricing and promotions.
“The site is so easy to navigate, which makes finding all the products I need a breeze,” says Krupa Berg. “The extra bonus is that they’re shipped directly to my house in a timely manner."
As a devoted PRAVANA user, Krupa Berg appreciates having the entire line available to her at the click of a button.
“SALONORY is a must-visit site for any licensed professional—you won’t be disappointed,” she says.
A Better Experience
With the launch of SALONORY, Henkel has direct interaction with the stylist community, providing the company with the ability to gather valuable input and feedback to improve products and enhance the customer experience.
“We are excited to launch this new platform, which allows us to interact directly with customers, listen to their needs and provide great customer service,” says Tanuja Singeetham, head of regional digital marketing and the U.S. eShop, Henkel North America.
Stay connected and learn more by signing up for the email newsletter at salonory.com and follow @salonory on social media platforms.
For reprint and licensing requests for this article, Click here.