Focusing on "the foundation of gorgeous hair," the photo shoot team for the new ProRituals campaign created male mid-length looks highlighting volume, curves, texture, depth, and dimension. Keeping the cut and color of the styles classic allowed them to showcase healthy, beautifying looks with post-color application hair integrity. 

ProRituals Artistic Director/Key Hair Stylist William Whatley cleaned up the cut, leaving the natural wave and texture to guide his styling. With a goal of showing an effortless cut and style and allowing the hair's natural tone and texture to guide and inspire, photographer Mitch Stone used hard, continuous light and wind to give movement and dimension to the hair. The finishing piece was striking makeup for deep-shaded eyes and luminous, glowing skin. This campaign continues the brand's philosophy of  "hair the way nature intended." 

Look 1


ProRituals products: Volume & Texture Foam; Power Sculpt Active Hold Gel

Look 2


ProRituals products and tools: Pebco ProTools Flat Iron; Dream Cream; Glow Shine Spray; Reform Pomade

As a third option, the hair can be worn slick.


Hair: William Whatley @prorituals @williamwhatleyhair
Photography: Mitch Stone @mitchstonephoto 
Makeup: Bodyography @bodyography @lorileib 
Model: Dan Rutkowski @danirutko

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