Partnering for Breast Cancer Prevention

MODERN SALON is pleased to bring you inspiring news from our "Giving Guide."

Right from the beginning, Innersense Organic Beauty a brand dedicated to "clean chemistry," aligned with Breast Cancer Prevention Partners (BCPP) / Safe Cosmetics.org. A leader in science-based policy and advocacy, BCPP works to prevent breast cancer by eliminating exposure to toxic chemicals through consumer products.

"BCPP shares our mission to remove toxic chemicals often found in beauty and personal care products," says Innersense Founder Joanne Starkman. "Together, we have partnered on the Campaign for Safe Cosmetics to push for legislation banning many of these ingredients both at the state and national level."

Breast cancer, in particular, is close to the hearts of salon pros, Starkman explains. "As a brand, we have a responsibility and see ourselves as driving change in our beloved industry," she says. "Sadly, breast cancer affects beauty professionals at a high rate. Salon staffs tend to be overwhelmingly female, and they’re routinely exposed to chemicals in cosmetics and hair care. Innersense Organic Beauty is our way of caring for these loving, compassionate caregivers by formulating products with high-quality ingredients that eliminate their exposure."

In June 2021, seven members of the Innersense team participated in Climb Against the Odds, the BCPP's fundraiser. The group climbed Mt. Shasta, a beautiful, 14,000-foot summit in northern California, to support the BCPP cause and fundraise for it. The goal was to raise $42,000 from February through June 2021. All funds raised were donated to BCPP to support its mission.