The Shades EQ Bonder Inside family just got bigger and even trendier! By introducing Ash Gold to the Shades EQ Bonder Inside family, Redken helps you achieve your clients' dream "greige blonde" looks trending on social. New Shades EQ Bonder Inside Ash Gold Shades create cool, creamy tones for a smoky beige result without the guesswork or damage.
The three new levels—07AG Smokey Beige, 09AG Glossy Greige, and 010AG Misty Beige—impart both ash and gold. The ash tones down brass and is specially calibrated for each level, while the gold is there to ensure a more natural result and enhance shine. The formula base is grounded with a brown-to-tan background to add balance for the most natural-looking blondes.
Redken developed the Shades EQ Bonder Inside collection to offer pros a simplified way to achieve the trending tones they love while maintaining the health of their clients' hair. Citric acid and taurine within the formula help strengthen sensitized hair while reducing alkalinity after a lightening service. The formula reinforces the hydrogen bonds inside the hair fiber, leaving the hair feeing healthy and soft.
Reports from the Field
After trying new Shades EQ Bonder Inside Ash Gold reflect, Redken Brand Ambassador Philip Foresto says he is thrilled to be able to bring the smoky, cool greige color to life for his clients. "Getting the perfect greige for my clients has always been the ultimate challenge," Foresto says. "But this new Shades EQ Ash Gold family is revolutionizing the blonding game, making it easier than ever to achieve this unique hair color and help it come alive with a new vibrancy.”
Redken Brand Ambassador Rachel Redd also is a fan of the Ash Gold family. “This is a great product for my clients who are looking for that trendy greige blonde look, allowing me to customize their perfect color," Redd says. "It’s so easy to use, and I know I’m leaving their hair healthy. The new reflects never fail to give me incredible results.”
Love It Because...
The new shades:
- Are easy to use. Premixed shades are best for creating cool, creamy tones that provide a smoky beige end result.
- Feature an all-in-one toner + bonder. The bonder is pre-dosed in the formula for fast formulation and no compromise to color results.
- Add strength to hair. Formulated with citric acid and taurine, the shades help strengthen sensitized hair in one step.
- Provide ultimate shine and condition. You'll recognize your favorite Shades EQ acidic gloss results with added strength.
- Maintain hair health. When used together, Redken’s Flash Lift Bonder Inside, Shades EQ Bonder Inside, and the Acidic Bonding Concentrate align as a power trio to offer 77% less breakage.
For reprint and licensing requests for this article, Click here.