Rusk Adds Shades to the Brand's Express Color Line

Rusk announces the expansion of the RUSKin10 express color line with the introduction of seven new value-adding shades, providing even more color possibilities. RUSKin10 is an advanced-performance, permanent, cream hair color formula that processes completely in just 10 minutes for longlasting color and 100% gray coverage.

The seven new entries include additional ash and sand shades, the introduction of red and copper, and a new “NN” series, a tool that combats stubborn grays to offer a more balanced color result with no excessive warmth. The full portfolio can now be used to match, darken, lighten and highlight natural hair, with these new shades:

• 5A, Light Ash Brown
• 10S, Ultra-Light Sand Blonde
• 6S, Dark Sand Blonde
• 6C, Dark Copper Blonde
• 6R, Dark Red Blonde
• 5NN, Light Intense Natural Brown
• 7NN, Medium Intense Blonde

“RUSKin10 provides so many benefits to salons and stylists," says Rusk Global Creative Director Matt Swinney. "The formula allows professionals to maximize their time behind the chair while still delivering consistently strong results, not to mention that colorists can add an additional client at minimum per day with this reduced processing time. One of the amazing things about this line of color is that my clients absolutely love that they can get full gray coverage in 10 minutes. It allows me to be respectful of their time while still delivering impeccable results.”

RUSKin10 can be used for root touch-ups, lowlighting, highlighting, root melt and more, adding express services to save time for both you and your clients. The formula uses Micro Pigment Technology, which deposits color deeply into the cortex.

“One of the greatest attributes of this product is that, even with full gray coverage, in 10 minutes the hair feels healthy and is soft and shiny, '' Swinny adds. The formula is infused with five essential amino acids, including arginine, serine, threonine, wheat and soy proteins, that help protect and condition during the color process. RUSKin10 is worry-free as a non-progressive color, which means that it can be left on hair longer without the fear of over-depositing and going too dark.

“At BQG, professionals are at the core of our innovation," notes Chief Marketing Officer Mary Burns. "We are continuously challenging how we can improve their experience and ultimately provide tools that can increase their profitability. The introduction of new RUSKin10 shades means more ways that colorists can create amazing color in less time for their clients, which is a win-win.”