Lisap Milano-USA has appointed hair industry veteran and celebrity stylist Cherry Petenbrink as Creative and Education Director. With more than 40 years of experience as a stylist, global educator, and salon owner, Petenbrink will spearhead the company's US education division, lending her extensive knowledge of brand building, product education, and the latest trends and techniques.
From everyday to editorial, Petenbrink has made her mark as one of the industry’s top educators and stylists, working for brands as well as running her own salon and spa. Her portfolio includes hair credits for "The Hunger Games" and styling for stars including Scarlett Johanssen, Sebastian Stan, Nicole Kidman, Michelle Pfeiffer, and Julia Roberts. Her color, cuts, and styles also have been featured in editorial spreads, campaign shoots, and top hair magazines and trade shows around the world.
Based in Italy, Lisap Milano is known for quality hair color, thoughtful ingredients, innovation, and technology that respects the hair. The company has a reputation for education and is expanding these efforts in the US with Petenbrink at the helm as it pursues its first initiative of building a team of industry veterans and experts. Lisap’s goal is to provide 360° education at the stylist's fingertips with classes, events, and an abundance of content.
"Lisap has presented me with the perfect scenario to give back to my industry as Creative and Education Director of Lisap Milano-USA,” Petenbrink says. “I am excited to take on the role of creating a full range of classes, seminars, and hands-on workshops designed to enhance and elevate stylists and their skills behind the chair with Lisap Products. Recruiting and empowering a top-tier education team is a priority while working with our Global team in Italy to continue to bring cutting edge collections to stylists all over the country.”
Petenbrink and Lisap Milano will be providing readily available education through the Lisap Color Academy within the United States. In addition to the Academy, the company will launch "Cherry Sessions,” a monthly segment coming to Lisap’s socials that will feature Tips & Tricks, How-To's, Product Knowledge, Formulations and more, all starring Petenbrink.
Upcoming Lisap Color Academy Classes Include: Blonde Ambition, Be Xtreme, Balanced Brunettes, Red Hot Reds and Color Correction Masterclass. For more information on education check out the Lisap Color Academy Education Calendar.
For reprint and licensing requests for this article, Click here.