Matrix Launches SoColor 10min Pre-Bonded for Speedy Gray Coverage

by MS Staff | August 22, 2022 | Matrix | Hair Color | Bookmark +

Matrix has introduced their SoColor 10 min Pre-Bonded, created to cover 100% grays in 10 minutes. The latest innovation contains pre-measured color and developer in every pouch for precise dosing and portability. It allows stylists to cover 100% of grays in half the time, thanks to high-kinetic dye blends that move and expand more rapidly than traditional dyes. SoColor 10min is also formulated with a 5 minute buffer window to help control overprocessing between minutes 10-15.

Matrix’s pre-bonded technology protects the hair structure by reinforcing and repairing the weakened bonds within the sensitized cortex. SoColor 10 min Pre-Bonded protects weak hair without melanin from frequent color services and helps maintain the integrity of the hair across all hair types, staying true to the brand’s commitment to inclusivity.

“I am so excited about the new SoColor 10 min from Matrix. This is a true breakthrough in the color category, saving the colorist time and allowing them to see more clients in the chair throughout the day. Ten-minute pre-bonded coverage covers 100% of grays in just 10 minutes, thanks to high kinetic dye-blends that move and expand more rapidly than traditional dyes to cover roots in half the time. Plus, convenient pouches provide stylists with precise dosing in seconds.”

— George Papanikolas, Matrix brand ambassador and celebrity colorist

With SoColor 10 min, you can also earn more with express, pre-bonded services. Matrix is introducing three new SoColor 10 min Express Services — the T-Zone Touch-Up, Express Ombre, and Root + Refresh. These new service opportunities are great to offer as add-ons or to walk-ins, to fit in between other clients processing, or to add time back in your day.

Key Benefits of SoColor 10 min

  • Covers 100% of Grays In 10 Minutes
  • Color + Developer In Every Pouch
  • Pre-Measured Color + Pre-Measured Developer = Precise Dosing + Perfect Portability
  • Pre-Bonded Formula - Bonder protects weak hair without melanin from frequent color services
  • 5 Minute Buffer Window - Helps control offer-processing between minutes 10 – 15
  • Available in 10 Neutral Shades
  • Perfectly matched to your favorite SoColor Extra Coverage formulas, with slightly cooler results
  • Vegan formula - No animal derived ingredients
  • Professional Use Only

To learn more about the SoColor 10 min Express Services, visit

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