The Brilliant Blonde Purple Shampoo is the newest addition to Goldie Locks' signature hydration...

The Brilliant Blonde Purple Shampoo is the newest addition to Goldie Locks' signature hydration line.

Photo: Goldie Locks

Launching November 8th, Goldie Locks introduces Brilliant Blonde Purple Shampoo ($42, 8.45 fl oz / 250 ml)  to keep blonde, gray, or platinum hair vibrant and brass free — leaving hair soft, healthy, and hydrated. Blueberry deposits a natural pigment, while sunflower and avocado oil help to moisturize, heal, and protect the hair. The pH level of 5.5-6.5 is much lower than most other purple shampoos that can dry the hair, and it's also safe for extensions.

Benefits:

  • Instantly neutralizes unwanted brassy tones.
  • Significantly brightens blonde hair.
  • Deposits long-lasting hydration.
  • Gently removes impurities.
  • Leaves hair soft, healthy and hydrated.
  • For all blonde, lightened and grey hair.
  • Extension friendly.

Extension Friendly:

All Goldie Locks products are created to extend the integrity, vibrancy, and longevity of hair extensions.

Made For:

All hair types and textures, especially those looking to kick brassy tones.

Free Of:

  • Sulfates
  • Parabens
  • Phthalates
  • Gluten
  • DMDMH

Grab the new shampoo when it launches on November 8th at goldielocks.com.

Staff Writer

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