Wellness

OLAPLEX Launches No.4D Clean Volume Detox Dry Shampoo

by MS Staff | January 31, 2023 | Olaplex | Finishing ProductsShampoos and Conditioners | Bookmark +

OLAPLEX, the original bond builder and the brand that singlehandedly created the bond-building category, is excited to launch No.4D Clean Volume Detox Dry Shampoo, its first dry shampoo. Healthy hair starts at the scalp. A healthy scalp is clean, moisturized and free of flakiness, build-up or irritation. Infused with multi-patented OLAPLEX Bond Building Technology, No.4D Clean Volume Detox Dry Shampoo does more than absorb oil, odor, and sweat – it also detoxifies the scalp without clogging pores and neutralizes odor-causing pollutants.

OLAPLEX No.4D is a dry shampoo that includes the brand's Bond Building Technology, making hair feel stronger and cleaner without any powdery residue. 
 -  Courtesy of OLAPLEX

OLAPLEX No.4D is a dry shampoo that includes the brand's Bond Building Technology, making hair feel stronger and cleaner without any powdery residue.

Courtesy of OLAPLEX

Use it to instantly refresh hair in between wash days or use on clean, dry hair to amplify first-day styles. The formula leaves no grit or powdery residue. In clinical consumer tests, 100% of consumers saw no white residue, 97% said their hair looked clean and 97% saw a reduction of oil.*

*In an independent consumer perception study of 30 subjects after 3 consecutive uses.

“We are a leader in hair styling products as well as hair health,” said JuE Wong, Chief Executive Officer of OLAPLEX. “With the addition of our new OLAPLEX No.4D Clean Volume Detox Dry Shampoo to our highly popular styling products lineup, we successfully created a one-of-a-kind formula that pairs our exclusive OLAPLEX Bond Building Technology with key ingredients that detoxify and absorb oil leading to a healthier-feeling scalp.”

According to OLAPLEX’s newest Global Styling Ambassador, Jimmy Paul, “I recommend the new OLAPLEX No.4D Clean Volume Detox Dry Shampoo because it is weightless, without any buildup and does not dull the hair. I’m known for creating iconic ‘big’ hair looks and this dry shampoo is able to seamlessly add volume while making the hair look clean, fresh and light. An added bonus, it has the bond building technology that OLAPLEX is famous for to relink the damaged hair bonds for stronger, healthier hair. It’s a must-have.”

“I was trained in Paris where dry shampoos have been used for centuries to create texture and volume,” said OLAPLEX Global Styling Ambassador, Laurent Philippon. “ I was involved in the early days of dry shampoo innovation testing the formulas on models and know what works. OLAPLEX No.4D Clean Volume Detox Dry Shampoo is a staple in my kit because of its incredible efficiency to remove excess oils in the hair and on the scalp while adding volume. It’s also totally transparent so it adapts to all hair colors, leaving the hair without a ‘dusty’ effect while being light, shiny, and healthy.”

OLAPLEX No.4D Clean Volume Detox Dry Shampoo contains Rambutan Seed Extract, a sustainable source of antioxidants that detoxifies, soothes the scalp, and neutralizes odor-causing pollutants and impurities. Ultra-fine Micro Starch sourced from rice delivers powerhouse oil absorption for clean, weightless body without a trace of white residue or poreclogging buildup. OLAPLEX No.4D Clean Volume Detox Dry Shampoo is safe to use on all hair types and all hair textures. Like all OLAPLEX products, No.4D is formulated with their revolutionary OLAPLEX Bond Building Technology, the patented and exclusive innovation that changed the haircare industry forever. It immediately repairs damage and strengthens hair on a molecular level by relinking broken disulfide bonds.

Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. OLAPLEX is free of over 50 questionable ingredients–including Sulfates (SLS & SLES), Parabens, Phthalates, Phosphates–and all OLAPLEX products have the Clean at Sephora seal. OLAPLEX is proud of their continued commitment to reducing their secondary packaging and controlling their carbon footprint.

To use: Shake well before using. Separate hair into sections. Hold the bottle six to ten inches away from the hair and spray onto roots. Wait 30 seconds and massage into the scalp.

100% free of sulfates, phthalates, parabens, or gluten. Vegan. Color-safe.

OLAPLEX No.4D Clean Volume Detox Dry Shampoo will launch on olaplex.com and sephora.com on January 31, 2023. It will be available in Sephora stores for purchase on February 1, 2023.

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This is Why Celebrity Stylist Tracey Cunningham Swears by Olaplex

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Celebrity stylist Tracey Cunningham thought she had seen it all, faced with every imaginable color demand, transformation and challenge. As a result, the makers of hundreds of beauty products continuously court her, sending her samples and urging her to try new items, but, she claims, nothing really impressed her much, until she received a sample of OLAPLEX.

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