Minerva Partners with ECOHEADS to Boost Salon Sustainability

Minerva Beauty, Inc. has announced an exciting new partnership with ECOHEADS that will help hair salons, suites and barbershops slash water and energy use by as much as 65%. In a bid to help the industry edge towards greater sustainability, Minerva Beauty will be offering the unique salon spray nozzle, which filters impurities and boosts pressure while still conserving water. The ECOHEADS Sprayer will be on display at Minerva Beauty's showroom located in Monroe, Georgia, which is the largest salon equipment showroom in North America.

"We are determined to make it easier and cost-effective for salons, spas and barbershops to become more sustainable," said Jay Rawl, President and CEO at Minerva Beauty. "At Minerva Beauty, we monitor innovations carefully, so when we see something that improves not only the client experience but also a salon's efficiency while cutting costs, we can move quickly to ensure our customers benefit. Easy to install on almost any shampoo bowl, the ECOHEADS Sprayer delivers immediate improvement in water quality and client experience. ECOHEADS is a giant step forward towards a prosperous, more sustainable future for our industry."

Designed in 2012 by two childhood friends, one being an award-winning hairdresser in Sydney Australia, ECOHEADS was crafted specifically for the fast-paced salon environment. The salon spray nozzle is the first of its kind to deliver BOTH improved water pressure and reduced water usage. At the same time, it cleanses the water using a two-step filtration process, ensuring you are rinsing with clean water that has the added benefit of tourmaline, which introduces negative ions to the water.

"We are delighted to work with the Minerva Beauty team to offer the ECOHEADS upgrade to their customers," said Valorie Tate, from ECOHEADS North America. "To date, the ECOHEADS community has saved over 5.5 billion gallons of water to date and contributed toward building a well in El Salvador through our Save Water Give Water campaign; an achievement over three years in the making. We know this partnership with Minerva will accelerate the positive impact the beauty industry is making on the planet and its people."

Visitors to the Minerva Beauty showroom will be able to witness the cool, sleek design of ECOHEADS firsthand and add it as an upgrade to any shampoo bowl or shampoo system. If you're not in driving distance, the Minerva Beauty Fly-In Program makes it easy to visit their showroom. Minerva will reimburse a flight up to $350 as well as provide a transportation credit of $50 to help get you to and from the airport (minimum purchase of $10,000 required).

For more information about the Fly-In Program and to schedule your trip with one of Minerva's sales representatives, visit Minerva Beauty's website minervabeauty.com.