Premiere Shows Makes its West Coast Debut

Premiere Show Group made its west coast debut of Premiere Anaheim, April 2-3, at the Anaheim Convention Center. The event welcomed 10,000 visits from an energized beauty community eager to return to shows, along with nearly 200  professional beauty brands and service providers supporting the launch. In addition, Premiere Anaheim brought its renowned educational programming with about 250 educational classes and hands-on workshops for beauty professionals to hone their skills and learn new trends in their respective fields. 

“We are thrilled to have brought the Ultimate Beauty Experience to the west coast, and to see the California beauty professionals energized about returning to shows. More than 90% of attendees said they were happy with their experience at Premiere Anaheim and that attending was important to their business. We credit a lot of that satisfaction to the amazing support we received from our exhibiting brands, sponsors and inspiring educators to join us on this expansion journey — we thank you! Our team looks forward to continued and accelerated growth of this event; serving one of the largest markets in the nation.”

— Ed McNeill, SVP of USA Beauty LLC

The Education

Professionals from all segments of the industry had the opportunity to immerse themselves in about 250 educational classes and 20 hands-on workshops. Attendees said education was the number one reason they came to Premiere Anaheim and nearly half participated in more than two classes. Paul Mitchell’s return to shows was welcomed with packed classrooms for the renowned education team. Skincare sensation, Bryght, also brought high-energy to the education offerings with standing room only sessions. Other popular classes and workshops included: Creating Bigger Impact by Painting Less – Balayage Placement Made Easy with Sunlights’ Abby Warther; Bescene Bob with Hattori Hanzo Shears’ Linh Phan; Wildflowers Play-Stations – a complimentary hands-on nail experience; Hothead’s Sew-In Weft Certification; From Brows on Down with NaturaverdoPro and Brow Down Studio; and Knowledge Destroys Fear with DJ Muldoon.

Electric stage performances on the show floor added to the education program, including: the Paul Mitchell team with special guests Stephen Moody and Noogie Thai; BaBylissPRO (featuring Sofie Pok, Presley Poe, Nogo Martinez, and Carlos Los Cut It Estrella); Danger Jones (featuring the Danger Jones Artistic Asylum); Ammon Carver, Leysa Carrillo, and Jack Howard presented by Social Art House; Lala’s Updos (with Lala Chihaia); and An Industry For All (with Chrystofer Benson, Greta Coston, Pati Plymire, Cory Hoffman, DJ Muldoon, Ira Pope Sage, Sam Smith, Brayden Pelletier, and special guests).

The Brands

The Premiere Anaheim exhibit floor was buzzing with booth demonstrations, new product launches, and shopping opportunities for cosmetologists, barbers, estheticians, nail technicians, and lash, brow, and makeup artists. 

BaBylissPRO, CHI by Farouk Systems, Dyson Professional Hair Care Tools, HaloCouture, Leaf and Flower, Wahl, and more brought that infamous hair and barber energy to the floor with interactive booths and demonstrations running both days. 

Premiere Anaheim’s hair section also proudly served as the launchpad for Danger Jones with a spectacular exhibit and high-energy hair color demos. 

The growing Dayspa and Nail categories for the Premiere Shows Group were introduced to Premiere Anaheim with support from top industry brands including, Bryght, Circadia By Dr. Pugliese, Celluma Light Therapy, Derme&Co, Gelish/Morgan Taylor, Lechat, and Wildflower Nails. 

And The Winners Are...

Barbers competed for bragging rights in the Barber Battle Competition, powered by L3VEL3 and sponsored by Barber EVO. Congratulations to winner Emmanuel Flores of Cosmetica Latina Edu Master Beauty School in Downey, CA.

The Nail competition powered by Nailympia and sponsored by Lechat offered six live and four turn-in entry competitions on the show floor. See the list of winners here. Nailympia, the globally renowned competition organization for nail professionals, will be hosting the competition across all Premiere Shows in 2023. Contestants entering in at least two of the four Premiere Shows Nailympia competitions will be eligible to win The Premiere Cup!

Hattori Hanzo Shears put hair stylists’ Bixie Cut to the test, judging who can create this hottest trend with the most creativity and style. Congratulations to winner John Marcel Lopez of Marcel Hair Salon in Miami, FL.

Makeup competitions returned to Premiere Shows courtesy of Jalia Pettis, 3 Jay Productions, and sponsored by Rude Cosmetics. The Makeup Artists awarded for their creativity and skill were Melanie Dubarr, of Riverside, CA, showcasing a concept titled Grim Reaper for the Special Effects category, and Alondra Angel in the Extravagant Eyes category.

See the Show Program for the full list of education, artists, and brands that were presented at Premiere Anaheim.

The North American Hairstyling Awards (NAHA) 2023 

The Professional Beauty Association hosted the 34th edition of the North American Hairstyling Awards (NAHA) at Premiere on the evening of Sunday, April 2nd. NAHA honored the salon industry’s top artists who have pushed the boundaries of skill and creativity with a spectacular, high-energy ceremony. For a list of winners, visit: https://www.probeauty.org/events-programs/naha/gallery/2023

Up Next On The 2023 Premiere Shows Schedule:

• Premiere Orlando, June 3–5, 2023; Orange County Convention Center

• Premiere San Antonio, October 1–2, 2023; Henry B. Gonzalez Convention Center

• Premiere Columbus, October 8–9, 2023; Greater Columbus Convention Center