Moroccanoil expanded its Color Calypso portfolio with three new Ash Gold shades of its demi-permanent haircolor products and announces celebrity color ambassador Matt Rez.
Moroccanoil expanded its Color Calypso portfolio of demi-permanent haircolor products with three new Ash Gold shades. The formulas allow for a multitude of tonal directions and techniques, and the collection nourishes and protects the hair.
The new multi-dimensional Ash Gold shades provide a balance of cool and warm to complement every skin tone and hair type. Moroccanoil expanded its Color Calypso portfolio to 47 shades.
The Color Calypso portfolio is powered by the brand’s ProArginine + ArganID System which delivers protection throughout the color process. Based on testing, Moroccanoil Color Calypso is proven to provide the following benefits:
- Improves hair’s integrity.
- 56% more conditioned and manageable hair.
- Nine weeks of salon-vibrant color (Based on an average of 3 hair washes per week).
To coincide with the launch, the brand announced its partnership with Moroccanoil Global Celebrity Colorist Matt Rez, who will use Moroccanoil color on his clients while also lending his expertise for trend forecasting and content creation. Over the last decade, Matt Rez has been a colorist for celebrities such as Adele, Angelina Jolie, Hailey Bieber, and Kendall Jenner. His work has been featured in magazines including Vogue, Allure, Vanity Fair, and ELLE, as well as television, film, and red carpet events.
“I’m excited to join the Moroccanoil family as a Global Celebrity Colorist. I truly appreciate a haircolor brand that prioritizes the integrity of my client’s hair and delivers true-to-tone color results. With built-in repair technology, Moroccanoil secures healthy-looking hair, which has always been a priority in my craft and passion for haircolor.”
— Matt Rez, Moroccanoil Global Celebrity Colorist
Additionally, the brand will bring on a new Moroccanoil Ambassador, the award-winning stylist Rachel Williams, who specializes in blonding — from all-over platinum to softer lived-in looks — and razor cutting for shags, bangs, and looks with movement and dimension. The brand will continue to work with Color Ambassadors, Greg Gilmore and Jessica Scott Santo.
Moroccanoil Color Calypso Demi-Permanent Ash Gold shades are available during color services at select salons nationwide beginning in May 2023.
ProArginine — A type of amino acid that is naturally found in the hair fiber. In its original state, it is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the haircolor chemistry. After ProArginine is finished with its alkalizing duties, it improves the hair’s integrity, creating healthier-looking hair allowing for long-lasting color.
ArganID Technology — Features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.
How to Use
● Mix 1 part Color Calypso Demi-Permanent Gloss with 1 part Color Calypso Demi-Permanent Gloss Activator in a non-metallic bowl or applicator bottle. Use immediately after mixing.
● Can be applied on damp or dry hair. Color development is up to 20 minutes without heat, or up to 15 minutes with heat.
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