Wendy Iles cutting chin + cheek bangs and demonstrating the Iles Formula Signature Blow Dry. -

Wendy Iles cutting chin + cheek bangs and demonstrating the Iles Formula
Signature Blow Dry.

The inaugural Iles Formula Masterclass for salon professionals was held on Sunday,  April 30th at the Kimpton Everly Hotel in Hollywood, Los Angeles. The
event was hosted by celebrity hairstylist and founder of Iles Formula, Wendy Iles with guest artists Victoria Hunter, Celebrity Colorist and Founder of
Whittemore House Hair Paint, Benjamin Mohapi, Celebrity Hairstylist and Founder of Benjamin Salons LA + NYC, and Andy LeCompte, Celebrity Hairstylist and Founder of the Andy LeCompte Salon in LA, all of whom were amongst the very first Iles Formula salons when the brand first launched.

Victoria Hunter demonstrating her hair painting technique. -

Victoria Hunter demonstrating her hair painting technique.

Each artist recreated some of their most iconic looks and shared their techniques using the Iles Formula Collection with a focus on the brand’s styling formulas; the Finishing Serum, Curl Revive and soon to be launched Intensive Hair + Body Balm.

Benjamin Mohapi recreating his Marilyn Monroe look for Billie Eilish, Met Gala 2021. -

Benjamin Mohapi recreating his Marilyn Monroe look for Billie
Eilish, Met Gala 2021.

Iles Formula salon stylists were invited from across the country with guests travelling from as far as New York and Cape Cod, to Louisiana and Texas to name a few.

Iles Formula stylists in the audience. -

Iles Formula stylists in the audience.

Demos:

  • Wendy Iles:
    • Styling - The Iles Formula Signature Blowout
    • Cutting - Chin + Cheek Bangs (see Jane Birkin reference attached)
  • Victoria Hunter:
    • Hair paint techniques on 3-dimensional blonde, lived-in blonde, and petrol blue
  • Benjamin Mohapi:
    • Billie Eilish’s Marilyn Monroe look from the Met Gala, using the Iles Formula Finishing Serum
    • Old Hollywood Glamour from the 20s, 30s and 40s
  • Andy LeCompte:
    • Madonna’s braids from the Grammy’s, using the Iles Formula Intensive Hair + Body Balm
    • Tom Ford’s SS23 campaign, using the Iles Formula Curl Revive
Andy LeCompte with his models inspired by his braid’s for Madonna from the Grammy’s 2023 and the Tom Ford Campaign 2023. -

Andy LeCompte with his models inspired by his braid’s for Madonna from the
Grammy’s 2023 and the Tom Ford Campaign 2023.

To learn more about Iles Formula, visit ilesformula.com. 

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