More than 75 percent of women admitted they don’t know what purpose ammonia has in hair color, according to Wella Professionals’ “Are You Color Savvy?” survey. With confusion and concern about hair damage and product ingredients, why not invite clients to bring friends for a special evening of “beauty eye-openers?” To encourage women to ask their colorists questions, Wella Professionals kicks off an eight-city Color Discovery Tour, June 21, 2011,in NYC. Women will receive free hair consultations with top local pros. Visit wellausa.com
for more information.
For reprint and licensing requests for this article, Click here.