The 50 shades in the line are ultra precise, completely predictable and cover gray 100%.
"For L'Oréal, color is our raison d'etre," said Christopher Leguay, L'Oréal Professionnel International Managing Director. "Innovation in coloring is at the heart of our business."
The system, which features 20- and 40-volume developers also comes with a unique measuring device to measure product.
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