Hair: Addam Moreno, Joico Guest Artist and Color Specialist
Make-up: Cheryl Gushue
The new collection, called Ghost, from Joico guest artist Addam Moreno toys with perception—teasing the eye and challenging realities. Fuschias and pastels, created using Vero K-PAK Color and crème lightener, combined with subdued make-up and effects, add to the ghostly pallor. “I imagined the afterglow of a blinding camera fl ash,” Moreno says, “where outlines blur and colors dance.” Like an X-ray, there is little more than collarbones and opaque fl esh, and the fl ashes of cool blue and magenta hair color evoke the lingering traces of the colorized X-ray camera flash.
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