Your Words Become Your Brand...Use Them Wisely

byBonnie Bonadeo | February 15, 2013

In the Southwest Magazine there was an article on how much hair we lose in a day, then quotes following by a beauty-related website.  The quote read, “Hair doesn’t regenerate its surface so damage builds up over time. Try to limit washing, drying and combing damage and avoid chemical processing.“

 Your Words Become Your Brand...Use Them WiselyOk, I understand not washing everyday,not  ripping through your hair with a comb and or brush aggressively but avoiding chemical processing...what industry are you in?!  So I researched the website--where real scientists answer your beauty questions is their tag line.  Ok, here’s one for you: why are you telling people to avoid chemical services?  Of the billions of dollars that the beauty industry generates, including your company as I  see you advertise beauty products, over 24 billion is based on chemical services and that may generate about  40-60 % of their pay.

Beauty has so many opportunities today--young clients, men and women,  baby boomers, coloring, keratin relaxer treatments-- all to better satisfy our most important accessory called hair! Maybe the right thing to say is to limit over exposure to chemical treatments.  As it is scientists who are developing the chemical products, so why would you put your own “kind” out of business along with the professional chemical service provider?  Yet another lesson in using your words wisely to better inform the consumer.

 Our lesson: Do teach your clients the proper tools and products to minimize damage and keep the integrity of the hair intact while receiving the services they request and you suggest and allow us (including you scientists) to earn a decent living.   Ok, you may remove my soapbox now….on to my next adventure!


Photo credit

Atouzo Neihule


New Hybrid Beauty School Launches in Los Angeles

by Anne Moratto

Neihule Salon + Academy, the new hybrid beauty school and full service salon in downtown Los Angeles, was founded by industry veterans Yvonne Neihule and her husband, Atouzo Neihule, who come to this new venture with a combined 35 years of experience in the world of professional beauty.

Fromm introduces salon apparel


Fromm Introduces Apparel Studio

Fromm International

Fromm is proud to introduce Apparel Studio – a full line of salon apparel for stylists and clients including capes, barber/men’s capes, aprons, vest and cover ups that offer the best in style and protection.

HempBeauty’s Just Chill Body Oil


HempBeauty's CBD-Enhanced Just Chill Body Oil


HempBeauty specializes in high-quality, CBD-enhanced beauty and wellness products that deliver natural, therapeutic benefits proven to reduce inflammation, alleviate skin issues, moisturize, and restore balance in the body. This innovative professional beauty company is excited to launch their newest product, Just Chill Body Oil

This salon family also volunteered at the Sykesville Art & Wine Festival on May 5th and were...


Salons Support Victims of Child Abuse

by Anne Moratto

Eufora makes it their mission each year to conduct a variety of fundraisers, from bake sales to raffles, to benefit Childhelp, a non-profit that aids victims of child abuse. This year marks the 12th annual fundraising campaign, and over $23,000 was raised for the charity.


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

DEADLINE ALERT! Enter Beacon 2020


DEADLINE ALERT! Enter Beacon 2020

by Alison Alhamed

Last call to enter Beacon 2020, a game-changing program designed to inspire upcoming young professionals with an experience that’s fun, uplifting and creative that kickstarts their beauty careers by learning from the best in the industry.

Load More