From prom and party season to mother’s day, from graduation to bridal planning and beyond, this is the time to hone your styling and “extra” service skills, and to promote special occasion products and packages.Take advantage of the hottest trends in updos and hair color,the latest nail shades and finishes, must-have tools to smooth,crimp and curl, essential extras like lashes and bronzer, and finish it all with perfect-hold hair spray and styling products (she’ll need full-size and purse minis, please). Don’t forget that the guys need to get groomed, too. And that everything looks more special with a little extra glitz, glitter and glam. It’s her day to shine! Help her sparkle—all the way to summer.

Looking her best for her special day all starts with the hair. Encourageyour clients to try a new look and book a styling appointment by explaining how simply, quickly andeasily you can help her achieve the effect she wants. The secret is in your talented hands and the innovative products and tools you have to offer. Whether she needs tips to touch-up your professional blow-out, ideas on accessories or support for a fun, modern updo, you’ll have what she needs.

Show and tell that you know the trends.
Younger clients, especially, need assurance that you can create a special look that is fast, fresh and “not their mom’s” version. Banish the backcombing and any instinct to over-pin. Study red carpet coverage and teen mags for ideas.

Offer options for shorter-hair clients, too.
Adding curl, a special parting, extra accessories and sparkle should all be part of your portfolio. Show her what you—and she—can do with a flat iron or curling iron and the right products.

Dances, parties and spring events often entice clients to show a little more shoulder, bring out the open-toe shoes and want to “smooth and glow” all over. So ‘tis the season to up your offerings in skin care, body scrubs, moisturizers and bronzers, all while promoting special waxing packages, too, for face and body.

Special occasions will coax clients who have been on the fence about eyelash enhancements to experiment with self-adhesive ones. Promote the fact that you offer professional-quality options and can teach how to apply properly. Consider adding lash application as a product-plus service package along with special occasion styling on the day of her special event.

To make sure you get the most out of all the special occasion opportunities this season, be sure your appointment booking, promotion and social media strategies are up to date. Take advantage of new, easy-to-use, affordable scheduling programs to help manage special appointments, target and connect with key customers and more.

See all of the prom, bridal and other special-occasion business-building tips and ideas presented by CosmoProf and Armstrong McCall in April 2013 MODERN SALON.

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