Stylist Spotlight

FADED TO FAB: Brunette Formula and How-To

by Anne Moratto | April 14, 2014

FADED TO FAB: Brunette Formula and How-To

Marco Pelusi, owner of Marco Pelusi Hair Studio on Robertson Boulevard in West Hollywood,  creates closeup-worthy hair for his celebrity clients. He was also recently featured on the Hallmark Channel doing some dramatic haircolor makeovers.  A happy guest, Jen from My Beauty Bunny, shared this photo on her Instagram page and we asked Pelusi for his Aloxxi Haircolor formula.

"As you can see, the color was faded to a bit of an orangey-red, and we wanted to make it more of a rich brunette," said Pelusi.  It's a mix of Aloxxi Chroma 5N and 5V mixed with 10 volume Aloxxi developer.  The formula was applied from the scalp through the ends of the hair and processed 30 minutes."




ColorProof’s Jim Markham was part of the celebrity hair scene in Beverly Hills in the late ‘60s...

Jim Markham Goes to “Hollywood”

by Staff

When director Quentin Tarantino’s team needed a hair stylist consultant for his upcoming film, Once Upon a Time in Hollywood, there was one obvious choice: Jim Markham.

Find out why over 400,000 subscribers love our newsletters

Eufora National Trainer Angie Lund believes it’s not only about filling chairs, it’s about...

Five Secrets to Successful Stylist Recruitment

by Staff

Stylist recruitment can be one of the most difficult and ongoing challenges for a leader, because not only do you want to fill chairs in your salon, it’s important to fill them with the best people.


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

R+Co Has a Dry Shampoo Formula for Every Hair Type and Situation


R+Co Has a Dry Shampoo Formula for Every Hair Type and Situation


In the world of beauty, products come and go, but dry shampoo has certainly stuck its landing. Despite its claim to fame as the answer to day-three (or -four, -five) hair, dry shampoo has also proven its versatility. R+Co is no stranger to the game. The brand has not one, but four different dry shampoos in its arsenal:

Load More