This article is part of VINTAGE VIBE, MODERN STYLE, a special section MODERN SALON produced as a custom collaboration with CosmoProf. Covering one of the hottest style, design and culture trends of the year, this special section explored trends and presented limited edition products for salons.
Fun in the sun defined the teen dream in the beach party movies with Annette Funicello and Frankie Avalon, but in hindsight the surf set probably could have used some better skin care. Today, we know better! Moisturizing is the recommended routine for all salon clients—sun worshippers or not—and they’re just as much suckers for nostalgia as anyone.
“Everyone wants something ‘limited edition,’ and our collection of limited edition Herbal Body Moisturizers and Herbal Lip Balm Glosses exudes that with bright colors, fun product names, exciting packaging and quality formulations with tempting, sweet, everyday fragrances,” says Joseph DeMartino of Hempz. “It screams off the shelf and sells itself. The collection is something fun to talk about and great to experience in-salon from a touch, feel and smell point of view. The formulas maintain the quality of our everyday products but at a limited price for a limited time only. They are a collector’s must-have!”
Flavors are another powerful nostalgia trigger. CosmoProf brands are offering lip balms that deliver today’s level of hydration and protection in flavors that recall the corner candy store and malt shop.
The Hempz collection features three—Pink Chiffon, a sweet, cotton-candy taste; Whipped Cream, a reminder of homemade whipped cream with vanilla; and Coco Loco, a burst of citrus fruits and pineapple.
“The lip balm display spotlights the products and extends product knowledge,” DeMartino notes.
There’s even more lip balm love for your clients!
“Candy Licious Lip Balms provide hydration to your clients’ lips while awakening their taste buds with happy memories of their favorite candies,” says Nadia Fathallah, category manager. “Finally a guilt-free sweet treat with hydrating benefits!”