Q: How do I prevent hair color from fading so fast?
A: "I evaluate and ensure proper layering of tones to make color last longer, and to ensure more shine and durability," says Daniel Rubin, Goldwell Artistic Team Member and Lead Color Director at Trio Salon, Chicago. "Next, I examine pull-throughs and overlays. Sometimes, if I am in the brown, red or medium-blonde family, I will pull permanent color through. This can be done every third or fourth visit. Many colorists are afraid to revisit a permanent color pull-through. Don’t be! Color needs to be driven and pushed back into the cortex. This can be helpful when demi glazes are beginning to be rejected from the hair. After the canvas has been evened and the proper Topchic formula is deposited back, a great way to seal the deal is an Elumen or Colorance overlay. This extends the existing shine and further locks-down color. Clients remember when you send them out with incredibly shiny hair, so remember to take these steps and never let them leave without an overlay."
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