Season’s greetings! Welcome to this earlier-than-ever edition of your annual MODERN SALON Holiday preview, courtesy of exclusive sponsors CosmoProf and Armstrong McCall.
Even though it may still feel more like “back to school” season than holiday planning time, consumer and retail trends tell a different story. You’re probably already spotting tinsel and
trees in some shopping aisles. Yes, it’s a little early for salons to start hanging stockings just yet, but not too early to start planning. To make the most of your busiest, most profitable
months of the year, you really are smart to start your holiday marketing and promotion strategies now.
The salon experts and professional beauty consultants at CosmoProf and Armstrong McCall are ready to help. They have assembled an impressive holiday and promotion guide to help you and your clients “give the gift of beauty” this year.
The first gift you can give clients is helping them plan ahead and save time. Encourage them to pre-book their holiday services so they are perfectly prepped for all the events and celebrations leading up to the special days. Once they are in the salon, offer an array of unique and useful gifts of beauty—festive and innovative tools, the latest glam-inducing professional products for hair, skin and nails—all wrapped up in special packages and limited-edition sets.
To help you identify the trends, tips and techniques that are going to best fuel holiday services and sales, CosmoProf and Armstrong McCall have for the sixth year in a row exclusively sponsored this special edition of MODERN SALON Holiday. We hope you enjoy it and take to heart the advice and opportunities to grow your holiday business and make sure your year-end business is merry and bright.
Wishing you and your family much joy this holiday,
Michele Musgrove
Associate Publisher & Editorial Director
mmusgrove@vancepublishing.com
Excerpted from MODERN SALON HOLIDAY 2014, an exclusive custom edition with CosmoProf and Armstrong McCall to help salon pros plan and grow holiday business. See the complete digital edition at modernsalon.com/holiday.
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