What draws someone to an image?
What appeals to someone may not appeal to another, that's why it's called art -- everyone has a different way of expressing it. Ruth Roche, artistic ambassador for Pureology Serious Colour Care, has conducted multiple photoshoots during her career (not to mention she has won multiple North American Hairstyling (NAHA) Awards).
“Everyone has their own style and talent when it comes to bringing a vision to life and shooting it, so you can’t mess with that, but I know when I follow these tips, my work is elevated,” says Roche.
HOW TO MAKE YOUR PHOTOSHOOT SUCCEED:
TIP #1: Choose your models based on their facial beauty rather than their hair – if you have a model that’s not photogenic or can’t connect with the camera, your work will come across as flat. Yes, those models get paid the big bucks for a reason.
TIP #2: Less is more, take the time to edit your thoughts and styling, don’t go overboard. If too much is going on, it can get overwhelming and the viewer won’t know what to look at. When there is less, you also have to make sure what is there is impactful.
TIP #3: Get a skilled photographer that you can openly communicate with – they should know about lighting and how to compose a beautiful shot to make your work shine. You can have a vision, but listen to the photographers input as well, they are an expert and should be able to raise the bar for you.
“Always be true to yourself and your vision, and always be open to the feedback you receive,” adds Roche.