Social media for the salon, this isn’t your teenager’s social status friends; it’s not as easy as it looks. So, what does it take to be a social media community manager for a salon? With a mouthful of job responsibilities, it is not uncommon for community managers (CMs) to get confused with what is required to create a successful social strategy that brings in an ROI. As the founder of a company that specializes in just that, let me break it down for you:
While it may be easy to only focus on just one aspect of the business (think Meryl Streep in The Devil Wears Prada), learning how to understand and listen to your community will not only make your job easier, but everyone else’s around you as well.
Sharpen those pencils ladies and gentlemen, communication skills are one of the top skills salons (or any employers) look for; without them you will get nowhere. The bottom line? Communicating clearly is a vital part of elevating worker - and employer - satisfaction.
While it’s easy to be jazzed about the ‘sexy’ services at your salon, it’s important to be driven and excited about all aspects of the business. There is no room for half-heartedness in the social media workplace. A great community manager drives the community to be passionate and energetic about what you spend all day talking about.
Here’s a tough one: a community manager faces a lot of “constructive” criticism on a daily basis. As we all know, the Internet is often times the place where people hide behind their computers and let the angry words fly across their keyboards. Don’t let this get to you. Patience and thick skin is key. Having thick skin is not only necessary in a marketing setting, but for pretty much every professional role in order to succeed.
So, after you managed the skills of not-being-a-jerk, talking, enthusiasm and learned how to hold back the tears, what more can you possibly do? Think creativity, add uniqueness, and build vision. A community manager should value innovation and imagination, keeping the community engaged and excited for what’s to come.
Got what it takes? Then tell me about it. How are you taking your business to the next level with your social endeavors? The sky’s your limit and I know that you won’t stop there.
As always, if you have questions don’t hesitate to connect!
About Ideas That Evoke:
At Ideas That Evoke we develop digital, social media and mobile strategies for salon professional, beauty and luxury brands. As branding and public relations veterans, yet early adopters of all things digital and social media, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke
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