Macadamia Professional welcomes its newest team member Andy Rah as vice president of global marketing.
Rah brings nearly 10 years of beauty industry experience to Macadamia after working with companies such as TIGI, L’Oreal and Advanced Beauty. He started his marketing career at L’Oreal USA, working as a Marketing Manager on hair care brands like EverPure, Vive Pro and Studio.
At TIGI, he was the director of marketing for all of TIGI’s brands in the US, Canada and Latin America and was responsible for managing all brand building activities as well as leading the innovation development of Hair Reborn, TIGIPro Hair Care and the re-launch of TIGIPro styling tools.
At Advanced Beauty, Rah led the marketing team through the creation and launch of Piper’s Perfumery as well as leading the redesign of Bodycology and the acceleration of growth for Cantu.
Rah earned an MS in management information systems and BS in commerce from the University of Virginia as well as an MBA from Georgetown University.
“Andy brings significant expertise that will add great value to Macadamia Professional as we continue to move the company forward,” says Vincent Davis, CEO. “His proven track record for market activation, revenue creation and strong customer interfaces will make him an asset to the Macadamia Professional executive team.”
In his role as vice president of marketing, Rah will be responsible for the creation and development of new products, driving sales through innovative promotions and further establishing the brand’s identity with Macadamia Professional’s customers and consumers through the use of paid, earned and owned media channels.
“What excites me about Macadamia is the opportunity to help take a fast-growing brand and really drive its growth by introducing new innovative products to salon owners, hairdressers and consumers," Rah says. "I’d like to educate them on the benefits of our formulas and ingredients through marketing efforts, especially through the digital and social channels, which is where I have had great success doing so with other brands. We have the opportunity to put great products we can stand behind into salons and bring a bit of luxury into a woman’s everyday life."