It's Elemental: Wella Elements Care Line Addresses Hair's Most Basic Needs

To be healthy, hair needs more of some things and less of others.

Wella Professionals Elements hair care is free of sulfates, parabens and artificial colorant. The range also provides keratin protection for renewed hair vitality. Keratin, a key structural component of hair, contributes to hair's healthy, resiliance and strength. Over time, and under the onlslaught of over-processing, over-exposure to the environment and over-styling, keratin can degenerate, leaving hair rough and brittle. To address this, Wella Professionals Elements contains an exclusive NuTREE complex--a combination of natural tree extract, Panthenol and EDDS–that helps to restore hair health.

Wella Professionals Celebrity Stylist Andy LeCompte is confident that Wella Professionals Elements is the solution for many women. “My girls come to me to cut and style their hair but also to find out about the latest and greatest products," LeCompte says. "Elements is my go to care line I recommend to my clients who want the ideal stronger, smoother, softer, and shinier strands but also the ones that express concern about sulfates, parabens or artificial colorants. Having as few chemicals as possible in hair products is more than just a trend for my clients; it is about a purer lifestyle, which I can now offer them thanks to Wella Professionals Elements!”

Wella Elements is formulated with a fragrance featuring fresh top notes of green basil, water lily, star fruit and mandarin. The line includes:

Renewing Shampoo – Sulfate-free shampoo that renews the moisture of the hair, preserving and nourishing it from root to tip.
Daily Renewing Conditioner – Lightweight paraben-free conditioner that strengthens each hair fiber from within, helping to repair and preserve the hair’s natural vitality.
Reconstructing Mask – Paraben-free reconstructing mask that intensively restores and preserves the natural inner structure and strength of the hair.
Leave In Conditioning Spray– Paraben-free leave-in dual-phase spray that cares for and protects hair from day-to-day stress.

Wella Professionals Elements launches January 2015 and is available at salons carrying Wella Professionals nationwide. For more information and the salon location nearest to you, visit www.wella.com