Brazilian Blowout Professional Smoothing Treatments
Format: A demonstration and presentation in a classroom setting.
Awarded: Certificate of completion that allows them to take the next step, an online class, towards certification.
Duration: 9:00am to 12:00pm, approximately.
Student to teacher ratio: One instructor and one Brazilian Blowout representative addressed the group and answered questions.
Bring with you: Note taking materials. There is also opportunity to purchase product following the class.
Skill level recommended: Beginner to Advanced
The smoothing revolution has been underway for years and the majority of salons offer some version of a texture taming treatment. These have evolved beyond a stick straight finish to include those systems that will reduce frizz while leaving body and technologies that deposit a protective protein layer on the hair. One of the most popular in the category are the Brazilian Blowout Professional Smoothing Treatments and to keep up with stylist demand, they offer free education events around the country to licensed stylists interested in offering their services.
At a class in Commerce, CA, Brazilian Blowout educator Alfredo Lewis demonstrated the procedure on a volunteer. As he talked and walked through the steps of the treatment (they can be broken down into 10 steps, from shampoo prep to final blow dry), he also shared how he started offering the service and what it has meant for his career.
“I was a color specialist when Brazilian Blowout came out,” says Lewis. “Today, I get more referrals from my Brazilian Blowout clients than from anyone else in my chair. People want to talk about this process, they want to talk it up and share it with their friends because it is so life-changing.”
To introduce the complete 90 minutes service to a client, Lewis discussed the Brazilian Blowout Professional Split End Repairing Treatment that he calls a gateway to a Brazilian Blowout. “It can be performed in 10 minutes and it gives them a taste of what it would be like to have their full head, root to tip, treated,” says Lewis. “It can be applied just to ends of hair or to bangs or just the nape to seal and protect for up to four weeks. Our clients don’t want us to raise our prices but this is a way to raise your prices and to be giving them something, too. It can add up to $25 to a ticket.”
According to the presentation, one liter of the Brazilian Blowout solution will be enough for 30 applications and, with an average cost of $274 a treatment, that liter can create upwards of $48,000 in profit. Clients should be rebooked every 12 weeks
”These services eliminate frizz, add shine, lock in color, reduce styling time and require zero down time; once it is rinsed out, clients can go in the water, work out, put their hair up,” says Lewis. “You can do color the same day as long as you do the color first. If you want to do color after, you have to wait two weeks.”
Every service begins with a thorough consultation. “You must understand client expectations, lifestyle and learn about any previous chemical services so you really know what’s going with that hair. You also have to make clear this is not a relaxer or straightener.”
BB Next Steps
The education doesn’t end when the stylist walks out of the class. Brazilian Blowout has on-going direction for registered stylists on business building and once they have completed their certification, they may participate in a Salon Loyalty and Master Certified Stylist priority listing on their salon locator. They also support them with marketing tools and materials and social media. To see a list of upcoming classes, visit: http://www.brazilianblowout.com/educational-events.aspx