Photo courtesy ofRandy Taylor
The Details: Nearly 44,000 beauty professionals attended the West Coast trade show to learn, compete and seek inspiration from the biggest names in beauty.
ISSE “Best of” Awards: The Beauty Blogger Café was new and featured an area where exhibitors could meet with top beauty influencers from the internet. The bloggers chose ISSE’s “Best of” awards.
- Hair. Best new product: Glam Palm Simple Touch Flat Iron; Best establish product: Color Wow Root Cover Up
- Skin. Best new product: Glycelene Rejuvenation Cream; Best established product: Daily Concepts Konjac Sponges
- Nails. Best new product: Caption by Young Nails; Best established product: MoYou Nail Stamping Kits
- Best of Show: Daily Concepts Konjac Sponges
Who’s Who: Attendees got to rub elbows with some esteemed artists on the floor and check them out on stage. Ted Gibson, the Vidal Sassoon team, Martin Parsons and Beth Minardi presented to attendees, and many presented cutting-edge new collections and products.
Trending: Men’s grooming, extensions and new nails products were in full force at ISSE 2015. Many brands, such as Woody’s, are launching beard-specific oils and conditioners; and the American Crew booth was bustling as it named Alyssa Brasket its All-Star Challenge winner—she’ll go on to represent the U.S. in Rome for the international All-Star Challenge.
Save the Date: ISSE Long Beach 2016 is January 30-February 1, 2016.[[photogallery:28996]]