Wella, the salon professional division of P&G, has reimagined its annual Charity Challenge to incorporate another way to challenge salon owners and hairdressers to think about their impact on their community and planet. With the addition of a new category focusing on salon sustainability, The Wella “Supports Your Cause” Charity Challenge is now the #WellaCares Challenge.
A total of $30,000 in grants will help salons make a noticeable impact in their communities, both through charity work as well as environmental conservation efforts. One Grand Prize Winner in both categories will receive a $10,000 award; with five additional winners in each category receiving $1,000 awards. Salon owners and hairdressers will be eligible to submit entries through www.hairdressersatheart.com starting January 12 – March 12, 2015. The public voting period takes place March 26 – April 26, 2015. Winners will be announced in May 2014.
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