Starting March 19th 2015, fans can enter Sebastian Professional’s “Rock Your Shaper” Sweepstakes for a chance to win a trip to Los Angeles, complete with a rock star worthy makeover and VIP access to the People’s Choice Awards 2016. To enter, fans must take a short quiz to discover their rock star hair personality and receive tips on how to create the look with Sebastian’s iconic Shaper Hairspray.
In conjunction with the contest, Sebastian Professional enlisted music superstar Kesha to serve as the face of the “Rock Your Shaper” campaign online and in salons.
“The hairsprays are lightweight, brushable, and smell amazing," said Kesha. "They create great textures and give a beautiful shine. I use them constantly so it only made sense to partner with Sebastian!”
Applied individually or layered together, the Sebastian Professional Shaper Hairspray families offer versatile products for taking any hairstyle from dull to fearless.
The Kesha image campaign was brokered by California-based marketing firm Nuell Entertainment www.nuell.net