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Boasting unequivocally cool looks that transition from work to play, Smart Style, created by DASS Salon & Spa in Atlanta, puts the emphasis on healthy hair with gorgeous color and innovative styling. Jim Shaw, artistic director for this collection, uses multifaceted hues and hair tools to design each cut by expertly carving layers that elevate both the look and the woman wearing it. “If you don’t look good, you don’t feel good,” Shaw says. It’s a smart perspective.

 

Hair: Jim Shaw

Color: Tarra Kruper

Photography: Tom Carson

Makeup: Betty Mekonnen

Fashion styling: Athena Dugan