Meet American Crew's All-Star Challenge Winner

The work: Alyssa Brasket has been cutting and styling hair for nine years at The Barbers, a Vancouver-based chain of barber shops run by Don and Alison Lovell. In an interview with The Columbian, Brasket said she prefers being a barber over working in a salon. “Guys are more willing to change up their haircut, and you get an instant result with just a trim,” she says. “It’s amazing how dramatic the change is.” 


The award: A first-time entrant in the American Crew All-Star Challenge, Brasket paired timeless men’s styling with a modern flare to clinch the title of American Crew U.S. All-Star. Drawing inspiration from classic style icons of the past like James Bond and Frank Sinatra, Brasket created a sophisticated pompadour and finished it off with short fades and feathering. This month, Brasket will take her tools to Rome to represent America in the American Crew Global All-Star Challenge, a photo and styling competition that combines the art and science in men’s grooming and fashion. 


The experience: Brasket has been a key player in Vancouver’s grooming space for the past nine years and is recognized for her ability to create classic looks with a trendy edge. Inspired by fashion, film and magazines, Brasket prides herself in both keeping up and understanding the importance of the latest style trends while always adding her own creative twist.


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