PRAVANA, a global salon professional hair care brand created by stylists, for stylists, is hosting a Rock the Cure National Cut-A-Thon to join industry professionals together in the fight against cancer. In support of the City of Hope’s cutting-edge research and treatment center, Steve Goddard, PRAVANA founder, president, and honoree of this year’s prestigious City of Hope® Spirit of Life® Award, asks salons and stylists to “Rock The Cure” by hosting a cut-a-thon to raise awareness and funds for the organization.

“Bringing together the stylist community and encouraging participants to use their talents for this deserving cause is especially important to me,” said Goddard. “I am excited to be working with City of Hope in hosting this incredible National Cut-A-Thon campaign.”

On Monday, May 18*, salons and professional stylists across America are encouraged to host their own Rock the Cure Cut-A-Thon events and donate proceeds from salon services, inviting friends, family and clients to get the word out and come in themselves. To participate and learn more about the campaign, visit the City of Hope website and complete a registration form to receive all the tools needed to recruit, plan and promote individual events. Rock the Cure Cut-A-Thon donors can submit their monetary donations at As an added incentive, all donors that add funds to the campaign through the Crowdrise campaign fundraising page on or before June 8 will be automatically entered to win a trip for two to Las Vegas to attend the Spirit of Life Awards Gala and the North American Hairstyling Awards (NAHA) on July 11.

* Cut-a-thons can be hosted and funds donated back any day in 2015. May 18 is just a suggested date.

Goddard will receive The Spirit of Life Award at Mandalay Bay Hotel & Casino, Las Vegas, Nevada at the Gala on July 11.  This honor is awarded annually to an industry leader who has demonstrated outstanding business and philanthropic achievement. The evening will celebrate the hope of a cure for cancer and other life-threatening diseases. The event, one of the industry’s best networking evenings, will include a hosted cocktail reception, dinner and entertainment.  For information about the Spirit of Life Gala, visit  

In continuation of Goddard’s Spirit of Life Award campaign and the Rock the Cure National Cut-A-Thon, a Rock the Cure Collection will be available in SalonCentric locations nationwide beginning in May for a limited time only. PRAVANA’s best-selling NEVO Intense Therapy Leave-In Treatment joins Pureology, Redken, Matrix, Mizani, L’Oreal Professional and Essie’s full-size products in the collection for a salon price of $39.99. In honor of the Rock the Cure campaign, SalonCentric will give back $200,000 to City of Hope this year. PRAVANA’s ongoing efforts to support City of Hope include a five percent donation of all PRAVANA NEVO product sales to the organization, a program implemented in 2012. To date, PRAVANA has contributed over $213,334 to City of Hope.


For reprint and licensing requests for this article, Click here.