How-To: Long to Medium Choppy Bob Makeover by Ruth Roche

by Lauren Quick | May 7, 2015

It's easy for clients to slip into a cycle of long hair; they simply stretch time getting it cut and often don't know what they want to do with it in terms of bringing the length up.

Pureology Artistic Ambassador Ruth Roche contends that this is the perfect client because you have a lot of hair to work with. Roche's young client had fine, long hair, and Roche chose a youthful, loose, medium-layered cut with hidden tricks to promote volume and movement. See steps below!

Get the cut: Choppy bob makeover

The cut
STEP 1: Start with steep, diagonal parts deep in the nape area. 

STEP 2: Use long strokes with a razor to establish the length; keep edges soft and light.

STEP 3: Cut hair longer in the front than on the side and back so it sweeps over the shoulder and creates movement.

STEP 4: Dry hair with Pureology Colour Stylist Root Lift Humidity-Resistant Cream Spray Mousse to create volume at roots before texturizing and finessing the cut. It's better to do the rest of the cut on dry hair.

STEP 5: Cutting hair shorter to long in the crown will help create more lift in that area.

The finish
STEP 1: Use a curling iron to create waves on the relaxed layers. Spray Pureology Strengthening Control Zero Dulling Hairspray to a section and use a large, 1-3/4-inch curling iron to wrap only the root area. 

STEP 2: At the top, brick-lay sections away from the face so it moves back and looks more natural.

STEP 3: Finger-comb through to blend. The end result will be beachy and textured.

Pro tip: For blowdrying the front to one side, "Brush hair to the opposite side that it falls on and wrap the section around a round brush, rolling hair back toward the side it will fall to," Roche says. "Hit it with heat from a dryer and let it cool. When you drop the section, it will fall to the other side. It's a really easy trick to show clients, too."

View the how-to video at

TRENDING: The French Bob


TRENDING: The French Bob

by Anne Moratto

Leave it to the French to inspire a haircut so chic, it’s truly timeless. It’s a look that never goes away and when you see it, you know it. And lately, we’ve been seeing it everywhere.

Find out why over 400,000 subscribers love our newsletters

Putting the Salon Professional First

Putting the Salon Professional First

by Staff

A new salon education and salon benefits program makes it easy for salon stylists and estheticians to grow their business rapidly and in the direction they want to take it. They get the perceived benefits of booth rental or owning their own salon, but without the hassle or overhead. Benefits include ability to earn up to 70% commission right away, generous health insurance, paid vacation and sick time, and even paid education. Grow your salon career now with a salon company that puts you first!

How Small Add-Ons Add Up To Big Money For You

by Staff

Would you like fries and a drink with that? Burgers pay the bills, but it’s the add-ons that build the bottom line. That’s true for every service business, whether you’re offering Big Macs, hotel suites or hairstyles.


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

10 Reasons to Make a Smart Salon Career Move

10 Reasons to Make a Smart Salon Career Move

by Staff

Job benefits, career growth, flexibility, up to 70% commission and customized hands-on classes in hair color, blow dry, extensions, hair styling, texture, skin care, business building, consultation and more—explore all the reasons stylists and estheticians are switching to the Salon at Ulta Beauty.

Waxing, shaving, facials and beard grooming can all expand men’s services beyond the standard...

10 Tips For Elevating Your Men’s Business

by Staff

Many stylists have discovered men can be lucrative and loyal additions to their clientele. Want to build up the men’s business in your salon? Here are 10 tips from four men’s service and product pros.

Can You Specialize As A Solo Artist?

by Staff

You love balayage and braiding, but men’s haircutting? Not so much. Yet as a solo artist, you worry that limiting your services to just those you prefer doing could be a mistake. Are those worries founded or unfounded? Can you specialize as a solo artist? Many top solo artists believe you can.

Load More