HOW-TO: Achieve Creative Freedom with all Color Services and No Damage

Damage results from a combination of many factors; not just from chemical services, daily styling, or environmental stress.

When hair is colored or lightened, the bonds that make up the cellular membrane complex are broken so that color can either be deposited or in the case of lightening, removed. As the cellular membrane complex comes back together, many of these crucial bonds no longer fuse, leading to the rapid deterioration of the cuticle and cortex cells responsible for supporting the inner structure of the hair. Working at the cellular level, b3 Brazilian Bond Builder targets and repairs the broken and compromised bonds that cause hair to break over time.

b3 Brazilian Bond Builder is a professional tool clinically shown to penetrate the cortex of the hair, and reattaches the bonds that are broken during all color services by utilizing an anhydrous delivery system and specifically engineered co-polymer to reduce damage while improving color retention with no added processing time. 

Colorist Carolina Cervera of Carolina & Co. Salon in Dallas, TX created this incredible damage-free red with a little help from b3 Brazilian Bond Builder and PRAVANA. Here’s her formula for this vivacious color:

PRAVANA 7.45 30 vol + ½ ampoule of b3 Brazilian Bond Builder

PRAVANA lightener 30vol + 1 ampoule of b3  Brazilian Bond Builder

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