The London Collections for Men (LCM) recently finished showing looks for Spring/Summer 2016 in London, England. At Richard James on June 14, hair was styled by Antony Rawlings and the GO24•7 team.
The overall look of the S/S16 Richard James show was based on the adventures of English poet and surrealist Edward James, a quintessential English gentleman who escaped the strictures of straight laced 1940s England for the Central American jungle. The hair look complements the vibrant, color drenched collection, and represents a "raffish rebel," full of disheveled charm.
"The hair was intentionally undone; the key was in achieving volume and texture at the prep stage," says Rawlings.
Get The Look:
- Apply a small amount of GO24•7 HAIR GEL liberally to damp hair, combing through with the fingers to create natural texture.
- Blow dry roughly creating volume at the crown by pulling hair away from the scalp and applying heat directly at the roots. Scrunch hair for added texture.
- Apply GO24•7 TEXTURE PASTE throughout the lengths of the hair to create added definition, and blast try with a cold dryer to set the look.
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