By interviewing two distinct populations of people—professional stylists/barbers and male clients—MODERN SALON Media's Priority Male Study, which was underwritten by American Crew and Sport Clips, revealed some interesting differences about how professionals believe men think or behave versus what men say about themselves. Let’s take a look at some of the discrepancies:
>>>What Does A Men’s Haircut Entail?
83% of You Say it comes with a wash and a blowdry
39% of Men say it comes with a wash and a blowdry
>>>Cost of a Men’s Haircut
You Say: $28.30
Men Say: $18.50
>>>#1 Factor for Men Deciding Where to Get their Hair Cut
You Say: Convenience to Work
Men Say: Cost
>>>#1 Characteristic that Defines a Men’s Haircut
You Say: Blending
Men Say: Appropriate length of the Cut
>>>Do Men Rely on a Professional’s Recommendation on How to Cut & Style their Hair?
You Say: Yes (67%)
Men Say: No (46%)
>>>Primary Way Men Hear of a Salon/Barbershop
You Say: Word of Mouth
Men Say: Driving or Walking By
>>>Best Media to Get a Man’s Attention
You Say: Social Media
Men Say: Television
>>>On Recommending Products During a Haircut
You Say: 97% are comfortable doing this
Men Say: 66% say their professional doesn’t recommend products.
Learn more about what drives men’s grooming practices, including what they look for in a salon/barbershop, as well as what they want in a professional grooming experience, by checking out MODERN SALON Media's Priority Male Study.
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