Farouk Shami on the Farouk red carpet Sept. 18, 2015.
Farouk Shami on the Farouk red carpet Sept. 18, 2015.

Photo courtesy of

Lauren Quick
MODERN SALON Associate Editor Lauren Quick interviews Basim Shami before the white party on Friday, Sept. 18.
MODERN SALON Associate Editor Lauren Quick interviews Basim Shami before the white party on Friday, Sept. 18.
MODERN SALON Associate Editor Lauren Quick with Farouk Shami on the Farouk red carpet, Sept. 18, 2015.
MODERN SALON Associate Editor Lauren Quick with Farouk Shami on the Farouk red carpet, Sept. 18, 2015.

Photo courtesy of

Gregg McConnell
Farouk Shami and MODERN's Gregg McConnell on the Farouk red carpet, Fri., Sept. 18, 2015.
Farouk Shami and MODERN's Gregg McConnell on the Farouk red carpet, Fri., Sept. 18, 2015.

Photo courtesy of

Lauren Quick
Thousands of attendees turned out for Farouk's white party on Fri., Sept. 18, 2015.
Thousands of attendees turned out for Farouk's white party on Fri., Sept. 18, 2015.

Photo courtesy of

Lauren Quick
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.

Photo courtesy of

Lauren Quick
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.

Photo courtesy of

Lauren Quick
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.

Photo courtesy of

Lauren Quick
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.

Photo courtesy of

Lauren Quick
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
Farouk Shami speaking onstage, Sat., Sept. 19, 2015.
Farouk Shami speaking onstage, Sat., Sept. 19, 2015.
On Sat., Sept. 19, 2015, Farouk announced it is partnering with Esquire magazine to create a men's line in 2016.
On Sat., Sept. 19, 2015, Farouk announced it is partnering with Esquire magazine to create a men's line in 2016.
Farouk Systems Global Artistic Director Patrick Kalle, Creative Design Director Maurice den Exter and Color Director Richard Jordan (not pictured) present Farouk's Resonance collection for fall/winter 2015-2016.
Farouk Systems Global Artistic Director Patrick Kalle, Creative Design Director Maurice den Exter and Color Director Richard Jordan (not pictured) present Farouk's Resonance collection for fall/winter 2015-2016.

Photo courtesy of

Lauren Quick
Farouk Color Director Richard Jordan styles a model from the Resonance Collection.
Farouk Color Director Richard Jordan styles a model from the Resonance Collection.
Farouk Systems Global Artistic Director Patrick Kalle styles a model from the Resonance collection, Sept. 19, 2015.
Farouk Systems Global Artistic Director Patrick Kalle styles a model from the Resonance collection, Sept. 19, 2015.
Resonance collection models, Sept. 19, 2015.
Resonance collection models, Sept. 19, 2015.

Photo courtesy of

Lauren Quick
Anna Cantu teaches at The Art of Hairdressing Class.
Anna Cantu teaches at The Art of Hairdressing Class.
(L) Andre Chiavelli, executive vice president of sales, and (R) Scott Emery, senior vice president of international sales, throw money to the crowd during Saturday's general session.
(L) Andre Chiavelli, executive vice president of sales, and (R) Scott Emery, senior vice president of international sales, throw money to the crowd during Saturday's general session.
jcp salon stylists at Farouk Cancun 2015, Sept. 20, 2015.
jcp salon stylists at Farouk Cancun 2015, Sept. 20, 2015.

Photo courtesy of

Lauren Quick
Farouk artists Anna Cantu and Joe Anthony present new launches with Farouk Shami at a VIP press luncheon, Sept. 20, 2015.
Farouk artists Anna Cantu and Joe Anthony present new launches with Farouk Shami at a VIP press luncheon, Sept. 20, 2015.

Photo courtesy of

Lauren Quick
Farouk Shami is presented with an award at the VIP press luncheon, Sept. 20, 2015.
Farouk Shami is presented with an award at the VIP press luncheon, Sept. 20, 2015.

Photo courtesy of

Lauren Quick
The Art of Color class on Sept. 20, 2015, featuring new CHI Shine Shades.
The Art of Color class on Sept. 20, 2015, featuring new CHI Shine Shades.

Photo courtesy of

Lauren Quick
Men's Grooming class, Sept. 20, 2015.
Men's Grooming class, Sept. 20, 2015.

Photo courtesy of

Lauren Quick
Salon Business Motivation Seminar with Lauren Gartland, Sept. 20, 2015.
Salon Business Motivation Seminar with Lauren Gartland, Sept. 20, 2015.

Photo courtesy of

Lauren Quick
Backstage before the Global Runway Show on Sunday, Sept. 20, 2015.
Backstage before the Global Runway Show on Sunday, Sept. 20, 2015.
Flo Rida performs at the Global Runway Show on Sun., Sept. 20, 2015.
Flo Rida performs at the Global Runway Show on Sun., Sept. 20, 2015.

Photo courtesy of

Lauren Quick
Runway models at the Global Runway Show, Sept. 20, 2015.
Runway models at the Global Runway Show, Sept. 20, 2015.
MODERN Associate Editor Lauren Quick and CHI featured designer Dmitry Sholokhov. Sholokhov was the winner of season 10 of Project Runway All-Stars and featured in CHI ad campaigns and created fashion designs for the Cancun conference presentations.
MODERN Associate Editor Lauren Quick and CHI featured designer Dmitry Sholokhov. Sholokhov was the winner of season 10 of Project Runway All-Stars and featured in CHI ad campaigns and created fashion designs for the Cancun conference presentations.

Photo courtesy of

Gregg McConnell
MODERN's Gregg McConnell presents Farouk Shami with an award on behalf of MODERN SALON for 50 years of innovation in the beauty industry.
MODERN's Gregg McConnell presents Farouk Shami with an award on behalf of MODERN SALON for 50 years of innovation in the beauty industry.
MODERN's Gregg McConnell presents Farouk Shami with an award on behalf of MODERN SALON for 50 years of innovation in the beauty industry.
MODERN's Gregg McConnell presents Farouk Shami with an award on behalf of MODERN SALON for 50 years of innovation in the beauty industry.

Photo courtesy of

Lauren Quick
Farouk with musical artists Flo Rida and Natalie La Rose before the white party Fri., Sept. 18.
Farouk with musical artists Flo Rida and Natalie La Rose before the white party Fri., Sept. 18.
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Farouk Shami on the Farouk red carpet Sept. 18, 2015.
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Farouk Shami on the Farouk red carpet Sept. 18, 2015.

Photo courtesy of

Lauren Quick
MODERN SALON Associate Editor Lauren Quick interviews Basim Shami before the white party on Friday, Sept. 18.
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MODERN SALON Associate Editor Lauren Quick interviews Basim Shami before the white party on Friday, Sept. 18.
MODERN SALON Associate Editor Lauren Quick with Farouk Shami on the Farouk red carpet, Sept. 18, 2015.
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MODERN SALON Associate Editor Lauren Quick with Farouk Shami on the Farouk red carpet, Sept. 18, 2015.

Photo courtesy of

Gregg McConnell
Farouk Shami and MODERN's Gregg McConnell on the Farouk red carpet, Fri., Sept. 18, 2015.
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Farouk Shami and MODERN's Gregg McConnell on the Farouk red carpet, Fri., Sept. 18, 2015.

Photo courtesy of

Lauren Quick
Thousands of attendees turned out for Farouk's white party on Fri., Sept. 18, 2015.
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Thousands of attendees turned out for Farouk's white party on Fri., Sept. 18, 2015.

Photo courtesy of

Lauren Quick
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
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Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.

Photo courtesy of

Lauren Quick
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
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Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.

Photo courtesy of

Lauren Quick
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
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Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.

Photo courtesy of

Lauren Quick
Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.
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Farouk's white party on Fri., Sept. 18, 2015, featured performances by Flo Rida and Natalie La Rose.

Photo courtesy of

Lauren Quick
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
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The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
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The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
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The general session on Sat., Sept. 18, 2015, kicked off with a presentation of hairstyles from the 1970s to present day.
Farouk Shami speaking onstage, Sat., Sept. 19, 2015.
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Farouk Shami speaking onstage, Sat., Sept. 19, 2015.
On Sat., Sept. 19, 2015, Farouk announced it is partnering with Esquire magazine to create a men's line in 2016.
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On Sat., Sept. 19, 2015, Farouk announced it is partnering with Esquire magazine to create a men's line in 2016.
Farouk Systems Global Artistic Director Patrick Kalle, Creative Design Director Maurice den Exter and Color Director Richard Jordan (not pictured) present Farouk's Resonance collection for fall/winter 2015-2016.
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Farouk Systems Global Artistic Director Patrick Kalle, Creative Design Director Maurice den Exter and Color Director Richard Jordan (not pictured) present Farouk's Resonance collection for fall/winter 2015-2016.

Photo courtesy of

Lauren Quick
Farouk Color Director Richard Jordan styles a model from the Resonance Collection.
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Farouk Color Director Richard Jordan styles a model from the Resonance Collection.
Farouk Systems Global Artistic Director Patrick Kalle styles a model from the Resonance collection, Sept. 19, 2015.
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Farouk Systems Global Artistic Director Patrick Kalle styles a model from the Resonance collection, Sept. 19, 2015.
Resonance collection models, Sept. 19, 2015.
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Resonance collection models, Sept. 19, 2015.

Photo courtesy of

Lauren Quick
Anna Cantu teaches at The Art of Hairdressing Class.
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Anna Cantu teaches at The Art of Hairdressing Class.
(L) Andre Chiavelli, executive vice president of sales, and (R) Scott Emery, senior vice president of international sales, throw money to the crowd during Saturday's general session.
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(L) Andre Chiavelli, executive vice president of sales, and (R) Scott Emery, senior vice president of international sales, throw money to the crowd during Saturday's general session.
jcp salon stylists at Farouk Cancun 2015, Sept. 20, 2015.
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jcp salon stylists at Farouk Cancun 2015, Sept. 20, 2015.

Photo courtesy of

Lauren Quick
Farouk artists Anna Cantu and Joe Anthony present new launches with Farouk Shami at a VIP press luncheon, Sept. 20, 2015.
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Farouk artists Anna Cantu and Joe Anthony present new launches with Farouk Shami at a VIP press luncheon, Sept. 20, 2015.

Photo courtesy of

Lauren Quick
Farouk Shami is presented with an award at the VIP press luncheon, Sept. 20, 2015.
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Farouk Shami is presented with an award at the VIP press luncheon, Sept. 20, 2015.

Photo courtesy of

Lauren Quick
The Art of Color class on Sept. 20, 2015, featuring new CHI Shine Shades.
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The Art of Color class on Sept. 20, 2015, featuring new CHI Shine Shades.

Photo courtesy of

Lauren Quick
Men's Grooming class, Sept. 20, 2015.
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Men's Grooming class, Sept. 20, 2015.

Photo courtesy of

Lauren Quick
Salon Business Motivation Seminar with Lauren Gartland, Sept. 20, 2015.
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Salon Business Motivation Seminar with Lauren Gartland, Sept. 20, 2015.

Photo courtesy of

Lauren Quick
Backstage before the Global Runway Show on Sunday, Sept. 20, 2015.
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Backstage before the Global Runway Show on Sunday, Sept. 20, 2015.
Flo Rida performs at the Global Runway Show on Sun., Sept. 20, 2015.
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Flo Rida performs at the Global Runway Show on Sun., Sept. 20, 2015.

Photo courtesy of

Lauren Quick
Runway models at the Global Runway Show, Sept. 20, 2015.
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Runway models at the Global Runway Show, Sept. 20, 2015.
MODERN Associate Editor Lauren Quick and CHI featured designer Dmitry Sholokhov. Sholokhov was the winner of season 10 of Project Runway All-Stars and featured in CHI ad campaigns and created fashion designs for the Cancun conference presentations.
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MODERN Associate Editor Lauren Quick and CHI featured designer Dmitry Sholokhov. Sholokhov was the winner of season 10 of Project Runway All-Stars and featured in CHI ad campaigns and created fashion designs for the Cancun conference presentations.

Photo courtesy of

Gregg McConnell
MODERN's Gregg McConnell presents Farouk Shami with an award on behalf of MODERN SALON for 50 years of innovation in the beauty industry.
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MODERN's Gregg McConnell presents Farouk Shami with an award on behalf of MODERN SALON for 50 years of innovation in the beauty industry.
MODERN's Gregg McConnell presents Farouk Shami with an award on behalf of MODERN SALON for 50 years of innovation in the beauty industry.
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Slider
MODERN's Gregg McConnell presents Farouk Shami with an award on behalf of MODERN SALON for 50 years of innovation in the beauty industry.

Photo courtesy of

Lauren Quick
Farouk with musical artists Flo Rida and Natalie La Rose before the white party Fri., Sept. 18.
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Farouk with musical artists Flo Rida and Natalie La Rose before the white party Fri., Sept. 18.

The Event: Farouk Cancun 2015 conference, Sept. 18-22, 2015, at the Moon Palace Golf & Spa Resort in Cancun, Mexico.

The Details: Thousands of stylists, distributors and media from around the world traveled to Mexico for Farouk Systems Inc.'s five-day conference. Attendees had the option of partaking in three- or five-day packages that were set on the backdrop of the all-inclusive resort in Cancun.

Never shying from dramatic and exciting presentations, there were multiple runway shows and 60 models featured in Saturday morning's presentation alone. Styles ranged from wearable and sellable to larger-than-life and avant garde. The event kicked off on Friday night with a red-carpet reception and white party with performances by Flo Rida and Natalie La Rose.

The following days were jam-packed with education and exciting news from the Farouk team, technology innovations shared by CEO and President Basim Shami—and, of course, inspiration from Founder Farouk Shami. 

Launches+News: There are five immediate product launches coming from Farouk Cancun: CHI Ionic Color Shine Shades Liquid Color, CHI Escape Professional Cordless Curling Iron, CHI Tea Tree Oil Line, DURA CHI Marcel Iron and BioSilk Rock Hard Line. Read more on these launches here. 

Additionally, there is a bevy of up-and-coming news and launches for 2016 that attendees got a sneak peek of. Notably, Farouk is partnering with men's magazine Esquire to launch a men's line in the upcoming year. Also, actress and singer Zendaya has been announced as the new brand ambassador for CHI Haircare.

Farouk devotees can also look forward to the CHI Rose Hip Oil Line, CHi Almond Oil Curl Care, a partnership with Nylon magazine, handle-free Handshot Dryer, CHI Onyx EuroShine tools, CHI Ellipse Teflon and titanium tools, Ribbon Iron, CHI Ionic Color Illuminate Conditioners and new products added to the Kardashian Beauty line. 

Also be sure to check out the Resonance collection, debuted at the conference, and flip through the many model styles seen in Cancun.

The Last Word: "God sent hairdressers to save the world." -Farouk Shami

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