When placed in the right hands, liquid color can create modern and fresh finishes on all hair types and textures. To celebrate the versatility of liquid color, Clairol Professional is relaunching its famed Liquicolor Permanente.

 

Model Sarah had a natural level-4 regrowth with faded, brassy color throughout the lengths and ends. She came to the casting looking for a cooler shade and an overall “cool” finish. Who better than Kiyah Wright, celebrity hairdresser and Clairol ambassador and the queen of “cool” to make that happen? Wright appreciates the ease of delivery of liquid color that allowed this transformation to take place quickly and efficiently.

 

“Sometimes its just some tweaking that can make a big difference, and liquid color is great for the quick fix,” Wright says. “In this case it was a combination of balayage and proper formulation that made this color pop.”

 

Hair: Kiyah Wright for Clairol Professional

Assistants: Julie Cornejo, Veronica Arzio, Kenneth Collins and Caroline Kim

Photography: Roberto Ligresti

Makeup: Eric Allen

Fashion Styling: Alejandro Peraza