Color Wow by Gail Federici, co-founder of John Frieda’s hair care, is a complete range of products that resolve problems associated with color-treated hair including camouflaging and blending grow out.  Recently, Federici and her team went on set in Hollywood with celebrity hairdresser Sally Hershberger to film a Color Wow commercial that illustrates the how behind the “wow.” 

Directed by Dave Meyers, the commercial will show a variety of models, all with the soft, undone texture that is Hershberger’s hallmark. Federici arranged for an on-set DJ to keep energy high. Music is so integral to her work, in fact, that she commissioned producer Tricky Stewart to write a custom Color Wow song for the commercial and cast sister singing duo Brit and Alex Smith to appear in the spot.  

Flight dates and times will be announced soon.  

Sally Hershberger (seated left) and Gail Federici (seated right) watch playback from the Color Wow commercial spot with Tricky Stewart (far right.) Photo via @ColorWowHair on Instagram

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