Beauty & Pin-Ups, a multidimensional brand, announced Beauty Systems Group (BSG), parent company of CosmoProf and Armstrong McCall, as its North American distributor during a launch event in Dallas, TX on October 22. The launch featured a pin-ups-through-the-decades hair and fashion runway show andwelcome speeches from Kathy Ireland, Best Buddies International’s Anthony Kennedy Shriver and Stacey Gaspard, vice president of merchandising, Beauty Systems Group, as well as a demonstration of Beauty & Pin-Ups’ newest product, The Iron, by Priel Maman. Ireland shared her journey of building a great company and Shriver introduced the partnership between Best Buddies and Beauty & Pin-Ups, which is the brand’s exclusive charitable partner.
“The launch evening was heartfelt and inspiring," Kenny Kahn, chief executive officer, Beauty & Pin-Ups, says. "We were honored to be there and to announce the extraordinary opportunity to work with Beauty Systems Group and Armstrong McCall. Beauty Systems Group is the most influential beauty distributorship in the world, and we are thrilled to be partnering with such a dynamic company.”
The essence of Beauty & Pin-Ups pays homage to pin-ups of the past, incorporating a powerful message to all women: Be yourself. Be empowered. Try new things. Succeed. Fail. Try again. The “take-me-as-I-am” beauty brand recently unveiled a collection of hair care products featuring “good for you” ingredients and exquisite packaging using Beauty & Pin-Ups own pin-up illustrations. Beauty & Pin-Ups’ initial product offerings include two shampoos, a leave-in conditioner, several styling products, and The Iron.
“Beauty Systems Group caters to professional hair stylists and colorists, manicurists, and cosmetologists, and we are eager to offer such an inspirational and innovative brand, like Beauty & Pin-Ups, to our customers,” Mark Spinks, president, Beauty Systems Group, says. “Beauty & Pin-Ups is not only about looking beautiful, it is also about feeling beautiful, and that is the message we are sending out. The Beauty & Pin-Ups inauguration was the most powerful, emotional and connected way that I have ever seen a brand launched.”
Beauty & Pin-Ups will participate in more than a dozen Beauty Systems Group trade shows throughout 2016 as well as America’s Beauty Show in Chicago, Illinois and Premiere Beauty Show in Orlando, Florida.
“Beauty Systems Group has the ability to pinpoint innovative brands, and the minute Beauty & Pin-Ups caught our eye, we knew this was not a line to overlook,” Stacy Gaspard, vice president of merchandising, Beauty Systems Group, says. “We look forward to growing Beauty & Pin-Ups and creating a household name.”
Beauty & Pin-Up’s exclusive charitable partner is Best Buddies International (Best Buddies). The brand supports the Best Buddies mission by employing people with intellectual disabilities as well as promoting the Best Buddies mission on all of the company’s products, website and social media vehicles. In addition, Beauty & Pin-Ups hosts a series of events in both the U.S. and around the world that incorporate its partnership with Best Buddies International.
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