Inspired by the glamour of Hollywood and the lush looks of the red carpet, two best friends, Ammon Carver, global creative director for L’Anza Healing Haircare, and Nick Stenson, Matrix artistic director and senior creative director for The Salon By InStyle inside JCPenney, united their creative minds and decades of experience to have fun on set while creating a holiday-perfect collection.
“Just as Frank Sinatra and Dean Martin laughed and worked together as part of the illustrious Rat Pack, Ammon and I have been together on stage and on screen for more than a decade, becoming best friends in the process,” Stenson says. “Lately, our careers have taken us in different directions, so this collaboration seemed like the perfect opportunity to flex our creative muscles and do the one thing we both love best—creating beautiful hair.”
Inspired by the head-to-toe package of designer Tom Ford’s palettes, the duo envisioned a true Hollywood mystique to demonstrate the necessity of creating a total package. “After all, hair can’t be the hero if the story isn’t complemented by perfect makeup and fashion,” Stenson says. “We’ve included hair in every length to show that the boundaries are endless and that style is most importantly about attention to detail.”
This collection shines brightly as holiday lights catch the soft hues of perfect haircolor made even more beautiful by the shimmer in carefully selected fashion and accessories.
Hair: Nick Stenson and Ammon Carver
Photography: Richard Monsieurs
Makeup: David Maderich
Fashion styling: Michael Tucker