How-To: Color Care for Textured Clients by SheaMoisture Professional

For all clients receiving a color service, keeping color fresh and vibrant is a top priority. This is doubly important – and doubly difficult – for textured clients with hair that is typically more prone to color fading due to damage caused by chemicals and heat styling.

SheaMoisture addresses this concern with its new salon-exclusive SheaMoisture Professional Color Care collection. The brand’s proprietary natural BaoTein Precious Oils Complex replenishes moisture and aids recovery of strength and elasticity. It preserves color by smoothing down hair cuticles and preventing washout, which helps keep color vibrant for longer. Natural plant-based sun filters also help prevent fading.

“My textured clients are subjected to more heat styling and chemical services than finer, straighter haired clients,” says Celebrity Stylist David Lopez. “This generally makes their hair more porous and more prone to color fading than other hair types. The SheaMoisture Pro Color Care Collection has the perfect balance of color protecting and moisturizing ingredients to help balance both needs.” 

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